Gracie Deale

Experience

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  Trinity College Student Caller

  Jan 2011 - May 2013

  Fundraiser for the Trinity Fund Student Outreach Program

  - Worked closely with the Board of Trustees developing fundraise strategies to reach daily targets- Fostered telephone outreach and relationship-building skills in development

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  Tory Burch

  May 2011 - Aug 2011

  Ready to Wear Wholesale Intern

  - Updated Excel weekly sales reports, promoted merchandise for PR purposes, photographed samples for client and internal use, ensured all aspects of store and models were in line with brand guidelines, conducted research for various projects as assigned - As the only intern for the sales Ready-to-Wear department, this experience in the showroom with Tory Burch’s clients taught me how to interact confidently with buyers and developed my skills in fashion styling

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  Shift Communications

  Jan 2013 - Apr 2013

  Consumer PR Intern

  - Worked with top-tier clients such as McDonald’s, Toyota, Honeywell and Euro-Pro- Identified daily relevant client news and provided references for media outreach with the understanding of multiple client industries- Reported and tracked editorial coverage for internal use and client records

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  Ralph Lauren

  Aug 2014 - Oct 2015

  Stylist
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  The Natori Company

  Oct 2015 - Nov 2017

  Social Media Manager

  - Oversaw content strategy and execution across social media channels; increased Instagram following by 13k (60%) - Ensured all content on social, including product photography and video creation, aligned with seasonal initiatives and business goals- Built out influencer program from scratch by sourcing new talent, managing outreach and negotiation, crafting proposals, and brainstorming appropriate product around seasonal initiatives- Pitched editors weekly to secure consistent media placements at top publications- Planned in-store events featuring bloggers, fashion influencers, and Natori's new collections- Partnered with LA-based agency, LaChambre, to increase product visibility at key events (including Awards Seasons), and gain relevant press coverage - Trained and supervised a team of interns with sample closet organization, fashion GPS, and social media research Show less

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  Independent Consultant

  Nov 2017 - Jan 2019

  Marketing Consultant

  During my freelance years, I completed several projects as a web marketing and business development consultant for asembl, RockItWorkIt, Savills and Gretchen Scott Designs.

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  Jacaranda Living

  Jan 2019 - now

  Marketing Director

  • Female-founded e-commerce company, supplying retailers & wholesalers: www.jacarandaliving.com• Embroidered linens, baby products, ladies sleepwear, and children's clothing.