Inês Trindade

Experience

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  Lavar Entre Todos

  Sept 2017 - Jan 2019

  Co Founder
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  Unilever

  Feb 2019 - May 2019

  Student Consultant

  Project developed along with Unilever, specific with the Solero brand, within the Brand Management course. The main objective of the project was to position Solero as a fruit in consumers' minds

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  Sumol+Compal

  Aug 2019 - Jan 2020

  External Consultant

  Master Thesis - development of a Marketing Plan for Compal, the leader company in the juices and nectars market in Portugal

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  GroupM

  Apr 2020 - Aug 2021

  Worked with performance clients in retail and energy sectors. Responsible for elaborating campaign proposals, set up and optimize digital campaigns, and deliver monthly reports on key metrics and agreed KPIs.Had the chance to further develop my knowledge in Google Ads, Facebook Business Manager, Google Analytics and Sprinklr (paid social platform).Ad Operations ambassador within my team - working with Sizmek Ad Suite and Google Campaign Manager Had the chance to work with different industries - fashion, banking, health and FMCG, where I was responsible for implementing campaigns, optimize them and, later, report on the main KPIs. Worked with Google Ads (search, display, video and discovery campaigns) and Facebook Ads.Experience with Ad Servers to implement AdOps campaigns - Sizmek Ad Suite and Google Campaign Manager.

  • Digital Marketing Specialist | PPC Executive & Ad Ops Manager

    Jan 2021 - Aug 2021

  • Trainee

    Apr 2020 - Jan 2021
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  Pestana Hotel Group

  Aug 2021 - now

  Responsible for defining the strategy and implementing paid social campaigns in Facebook Business Manager. Responsible for managing the relationship with our SEO agency and define the roadmap of implementation. Help optimizing Paid Search campaigns in Google Ads and Bing Ads.Working with the different regions where Pestana Hotel Group is present, and deal with the challenges of communicating to different markets - PT, SP, UK, FR, DE, US, BR, NL and IT.Strong analytical component to sustain each business decision. Show less

  • Digital Assistant Manager

    Sept 2022 - now

  • Digital Supervisor

    Aug 2021 - Sept 2022