Gentiana Duka

Experience

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  Alsat-M

  Jan 2000 - Jan 2004

  TV Show Producent
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  Triumph Group

  Jan 2004 - Jan 2005

  Customer Relationship Manager

  Manage annual business orders according objectives, and managed sales network and sales strategies.Planned and implemented marketing and sales campaigns, monitoring products sales volumes. Customer profile and KPI’s monitoring

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  Adidas

  Jan 2005 - Jan 2006

  Assistant Sales Manager

  Designed Business and Marketing Plans and managed shops network sales.Managed promotional activities, and promoted and expanded sales volumes.Managed and trained the sales force network.

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  ICGC

  Jan 2006 - Jan 2008

  Relationship Manager

  Defined annual targets and objectives for the Albanian Market and monitored and coordinated the sales force.Managed marketing campaigns and related activities with sales department, and branding.Proposed the credit facilities, pricing, terms and conditions.

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  Alpha Bank

  Jan 2008 - Dec 2020

  Responsible for planning, designing, developing, products portfolio , annual targets and objectives, to maximize products profitability. Propose, implementation, and monitoring, pricing policy strategies for products and services, adjusting measures to further sales growth.Create and implement annual Marketing Plans, marketing strategies for products and services, cost-benefit analyses, market analyses, and managing new marketing campaigns.Creation and monitoring of marketing tools (bulletins, applications, brochures, posters, banners, leaflets, guidelines) and implementation of respective promotional campaigns.Training and providing instructions to branch staff and other related departments regarding the best sales practices, specific instructions to promote/improve products sales.Analyse market opportunities for new products, and new technologies, to recognize new business opportunities. Show less Design and develop pricing strategies, cost analyses and market research for Lending and Investment Retail Product and Services.Create, implement and managing marketing activities and new marketing campaigns related with retail banking products and new offers and establish product and marketing goals to ensure share of market and profitability of products or services. Responsible of planning and implementation of marketing promotional campaigns and monitors the progress of products life circle and inform the competent units of the Bank and recommends appropriate actions accordingly.Implements internal regulations (procedures, working directions, instructions) and develops new partnerships. Show less

  • Head of Consumer Lending

    Jan 2010 - Dec 2020

  • Product Manager

    Jan 2008 - Jan 2010
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  European University of Tirana

  Mar 2017 - now

  Board Member of Labor Market
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  Google

  Sept 2019 - Dec 2021

  Products and Marketing Consultant

  Annual budgeting objectives and designing marketing plans, create and coordinate production of promotional materials, presentations, website, creative content, media strategies and materials, and market analysis. Developing product and pricing strategies, adjusting respective measures for target achievements through qualitative and quantitative analyses, developing agreements, pricing strategies, documentation tools.Digital Marketing & GTM Campaigns

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  Union Bank Albania

  Dec 2021 - now

  Head of Cards Products & Packages Unit

  Build and implement card products and marketing strategies to improve portfolio performance, profitability, and corporate image. Define project objectives, project scope, roles & responsibilities, resource requirements and managing resource availability & allocations.Outlining a budget for projects based on requirements, identify /mitigate potential risks, and preparing project plan to schedule key project milestones & activities to deliver budget on time.Implementation of Payments Cards Scheme (MasterCard, Visa etc) and e-commerce acquiring propositions to take advantage of market opportunities. Annual budgeting objectives, designing marketing plans and associated materials with respective information (leaflets, landing pages, website management, social media content etc). Create and perform GTM and product launch strategies and organizing marketing events related to new products and services.Create strategic alliance/ partnership with stakeholders to grow product advertising, market share and profitability. Show less