Greg Rubenstein

Director of Public Relations

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Tempe, Arizona, United States

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Timeline
About me
Director, Digital Marketing at HonorHealth Foundation
Education
- Cardinal Path
  2013 - 2013
  Google AdWords Fundamentals
- Cardinal Path
  2013 - 2013
  Google Analytics Fundamentals
- Cardinal Path
  2017 - 2017
  Google Advanced AdWords
- Cardinal Path
  2017 - 2017
  Google Analytics for Marketers
- Cardinal Path
  2017 - 2017
  Google Tag Manager Fundamentals and Implementation
- University of Oregon
  -
  BA English
- Higher Ed Experts
  -
  Certificate in Social Media Marketing Campaigns for Higher Ed Social Media Marketing Campaigns for Higher Ed A
  marketing strategy principlessocial media policy, social media platforms terms of service and online community etiquettecompetitive landscape and audience analysissocial media marketing analytics and success metricscontent strategy for social media marketingwriting for social mediasocial media advertising tacticsintegrated marketing approach
- University of Colorado Boulder
  -
  MA Integraged Marketing Communication/Journalism
- University of Oregon
  -
  Bachelor's degree ENGLISH LANGUAGE AND LITERATURE/LETTERS
Experience
- Sports Car Club of America, Inc. (SCCA)
  Jan 1994 - Jan 1999
  Director of Public Relations
- IZoom.com
  Jan 2000 - Jan 2015
  Senior Editor
- WestStar Multimedia Entertainment, Inc.
  Jan 2001 - Jan 2005
  Director of Content
- Expressions Custom Furniture Scottsdale
  Jan 2005 - Jan 2008
  General Manger
- North Valley Magazine
  Jan 2007 - now
  Contributing columnist, AutoTrends
  AutoTrends is a column that appears in every issue of North Valley Magazine. Each issue highlights one exclusive, luxurious, interesting or fun car, truck or SUV.
- WestStar Multimedia Entertainment, Inc. (formerly WestStar TalkRadio Network)
  Jan 2008 - Jan 2011
  Director of Web Operations
- A.T. Still University
  Apr 2012 - Oct 2019
  Responsible for the development of marketing strategy for ATSU, directly managing activities that promote, enhance and protect the organization’s brand and reputation.Responsible for the development, integration, and implementation of a broad range of activities relative to the strategic direction and positioning of the organization and its leadership.Build relationships with key University stake holders to advance the organization’s position with relevant constituents, and drive broader awareness and support for the organization.Responsible for varied and integrated marketing initiatives, including support of student recruitment, fundraising and the University web properties (websites, social media, etc.). Show less
  - Director of Marketing
    Jun 2016 - Oct 2019
  - Web Properties Director
    Dec 2014 - Jun 2016
  - Interim Vice President AZ campus, Communication & Marketing
    May 2013 - Dec 2014
  - Web Properties Director
    Mar 2013 - May 2013
  - Web Content Manager
    Apr 2012 - Feb 2013
- HonorHealth Foundation
  Aug 2020 - now
  Responsibilities include operation of the HonorHealth Foundation website, email marketing, social media presence and digital marketing initiatives. Working with and on behalf of a talented and dedicated team of development officers, my responsibilities include the HonorHealth Foundation website, social media presence, and digital marketing communication initiatives.
  - Digital Marketing Director
    Mar 2023 - now
  - Digital Marketing Manager
    Aug 2020 - Mar 2023
Licenses & Certifications
- Advanced Google Analytics
  Cardinal Path
  Feb 2017
  View certificate
- Advanced Google AdWords
  Cardinal Path
  Feb 2017
  View certificate
- Advanced Google Tag Manager GTM
  Cardinal Path
  Feb 2017
  View certificate
Volunteer Experience
- Coach
  Issued by Tempe South Little League on Feb 2018
  Associated with Greg Rubenstein
- Canvasser: Point-In-Time Homeless Count
  Issued by City of Tempe on Jan 2020
  Associated with Greg Rubenstein