Brian Siegel

Experience

• 

  American Junior Golf Association

  May 1998 - Sept 1998

  Golf Operations Intern

  Member of a six person team of interns that organized and managed 12 nationally recognized junior golf tournaments.

• 

  IMG

  Apr 1999 - Dec 2004

  Assistant Tournament Director - Golf Division

  Managed multiple nationally televised professional golf tournaments including the Samsung World Championship (LPGA), Office Depot Father/Son Challenge (Champions Tour) and The Home Depot Invitational (Champions Tour). Created and implemented a multi-year charity golf tournament with LPGA Hall of Famer Karrie Webb in support of the Christopher Reeve Paralysis Foundation.

• 

  Bank of America

  Sept 2005 - now

  Oversee a portfolio of programs that support non-profit arts institutions around the world. Includes lending artwork from the Bank of America Collection, providing grants for the restoration and conservation of historic works of art and helping support the protection of artwork from natural or man-made disasters and areas of armed conflict. Created and implemented strategies to achieve efficiencies for a global team of more than 50 event professionals. Helped to reduce reputational and operational risk by standardizing processes and ensuring compliance with company policies and procedures. Oversaw the development and implementation of more than 90 client hospitality programs each year that directly impacted the company's revenue growth and brand favorability goals. Notable programs included the FIFA World Cup (Brazil), Super Bowl (multiple), MLB All-Star Game (multiple), World Alpine Ski Championships (Vail) and all major golf championships (The Masters, US Open, Open Championship, PGA Championship and Ryder Cup). Served as the golf industry subject matter expert for internal business partners and worked to integrate golf programming into the marketing plans for all lines of business. Oversaw the company's portfolio of title and presenting sponsorships of PGA Tour, Champions Tour, and Nationwide (now Web.com) Tour events. Managed a $4.5 million, traveling golf hospitality program that entertained more than 10,000 clients, prospects and employees each year.

  • SVP; Global Arts, Culture & Heritage Executive

    Jan 2022 - now

  • SVP; Arts & Culture Manager

    Mar 2018 - Jan 2022

  • SVP; Head of Operations & Technology - Enterprise Event Marketing

    Jul 2016 - Mar 2018

  • SVP, Client Engagement Executive - Global Sponsorship Marketing

    Apr 2009 - Jul 2016

  • VP, Golf Platform Executive - Global Sponsorship Marketing

    Sept 2005 - Apr 2009