
Pontus Jansson
Inside Sales & Customer Support Agent

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About me
Founder & Owner of GONNA!
Education

Microsoft/External Consultant Companies
2000 - 2016Courses at International Level in: Leadership, Sales, Brand- & Marketing strategy, PR, Digital Transformation and Negotiation.
Rudbeck
1990 - 1993Completed Upper Secondary Education Economics
INSEAD
2016 - 2016Executive Education Challenging Customers through Business Model Innovation Top Rated
Experience

DFL Inc.
Aug 1993 - Mar 1994Inside Sales & Customer Support AgentI lived and worked in the US. The company was in the aeronautical engineering industry, and my role was handling customers as an inside sales & customer support agent.

City Stormarknad (Consumer Electronics)
Apr 1995 - Aug 1998Store ManagerI had total responsibility of P/L, sales and overall operations of two stores in Stockholm. Head of a staff of 20 people.

Radio City Stockholm
Aug 1998 - Feb 1999National Key Account ManagerI sold airtime for radio advertising, covering a broad range of customers in different segments. Had an active part also in the creative process, building the message around campaigns together with the customer.

Sale Nordic
Feb 1999 - Jun 2000Project LeaderI had a key role in building up the small start-up company, 5 employees when I arrived, 30 when I left. I was leading short- and long term projects for our customers in the consumer electronics retail channel.Focused on creating demand generating activities to increase sales. Worked with companies like Apple, Microsoft, Sony, Telenordia, Kodak and Panasonic.

Microsoft
Aug 2000 - Dec 2016I was in charge of Microsoft´s new consumer product initative - to create demand and overall engagement around devices within the Windows platform, through driving strong PR-, marketing-, event- and sales activities of PC´s, tablets and other devices , both locally and on a Nordic level. I had staff responsibility.One key pillar to succeed in this role was my strong ability to form strategic partnerships.I had close relationships with key industry partners like Intel, Asus, HP, Acer, retailers, distributors and more, and I was constantly focusing on joint strategy planning, initiatives and events to secure strong sales! In this role I had a tight collaboration with both Microsoft EMEA and industry partners in EMEA to reach all objectives.During my tenure, we saw a significant increase in awareness, demand, sales and hence also market share of Windows devices. Show less In this broader role in a completely redesigned consumer products organization, I was evangelizing the "Consumer Channels Group´s" vision and strategy.I worked with long term strategy planning and sales and marketing of a more extensive product portfolio - including Xbox, Windows, Office, PC accessories and by then also Surface and Windows Phone. I had a pivotal role in successfully launching, for Microsoft, a whole new business division from scratch - Surface! I was leading CCG´s Retail Growth/New Channels Group with customers like traditional retailers, E-tailers, FMCG and new potential customers.I had staff responsibility.I was working on an international level across EMEA with one of our major customers. I received the EMEA “Shine Award”.An award for my extraordinary contributions around cross group collaboration. In this role, I did put a lot of energy in driving CEO/Executive engagement with our biggest customers and key industry partners, in order to drive joint PR-, marketing- and sales activities. Show less I worked with sales and marketing of the full MS consumer product portfolio (Gaming, Office, Windows and PC accessories) in the retail channel.I led central negotiations and had full ownership (sales, marketing, strategy planning, biz plans, fcst etc) of 5 national key customers. I was in charge of a retail field sales team. I had a key role in planning, creation and execution of GTM´s of all major product launches of global brands like Xbox, Windows and Office.I received the EMEA "Gold Star Award". An award to highlight my work and top results in sales and customer- and partner satisfaction!Reached the highest market share worldwide with Xbox in Sweden!I planned and co-hosted an Executive Roundtable Meeting with 15 Nordic retail CEO´s attending, with Steve Ballmer as the Executive Speaker at the event.On the job Learning at Microsoft US, combined with several customer meetings and negotiations with two of the world´s biggest retailers - Wal Mart and Best Buy. Show less I worked with sales and marketing of the full MS consumer product portfolio (Gaming, Office, Windows and PC accessories) in the retail channel.I led central negotiations and had full ownership (sales, marketing, strategy planning, biz plans, fcst etc) of 3 national key customers. I had a key role in successfully launching, for Microsoft, a whole new business division from scratch - the Xbox platform!Received the Global “Circle of Excellence Team Award" - issued by Bill Gates and Steve Ballmer.Our team was voted the best worldwide in retail!I was one of the two inventors of the original Office Attach concept, the very successful retail program to drive attach of the Office software when selling PC´s. This was recognized worldwide as a best practice, and is today one of the top priorities globally to drive Office within the retail channel.Added responsibility being the Windows- and Office Category Captain in Retail; I was responsible for coordinating and driving strategy, planning and execution of activities to generate awareness and sales of Windows and Office within retail and the broader consumer channel. Show less
Windows Devices Sales Lead
Aug 2015 - Dec 2016Business Manager
Aug 2009 - Jul 2015Senior Channel Executive
Aug 2005 - Jul 2009Senior Key Account Manager
Aug 2000 - Jul 2005

Private Investor
Jan 2017 - nowPrivate InvestorI invest in growth companies in several different sectors, both in IPO´s and in startup´s/unlisted companies, in Sweden and internationally.

GONNAchallenge
Aug 2018 - nowFounder & Owner of GONNA!Our vision with GONNA! is an innovative social media platform to make the world a better place.GONNA! offers you something unique - the opportunity to make an actual impact on sustainability and also to do good things for people around you, every week, wherever and whenever. Together with our strong partners we´ll publish weekly challenges based on taking pictures within above themes, with the opportunity for you and your friends to win the honor and prizes.GONNA! will use the power of social media´s "like"-activism and turn it into active engagement. That - will generate real change!Join our movement today by downloading GONNA! from App Store or Google Play.Visit our web site www.gonnachallenge.com where you´ll find links for download and to our Newsroom. Follow us on SM.Instagram: @gonnachallengeFacebook: @GONNACHALLENGESTwitter: @Gonnachallenge Show less
Licenses & Certifications

INSEAD
INSEAD Executive Education
Honors & Awards
- Awarded to Pontus JanssonEMEA “Shine Award” Microsoft EMEA Feb 2011 For my extraordinary contributions around cross group collaboration.
- Awarded to Pontus JanssonEMEA "Gold Star Award" Microsoft EMEA May 2007 An award to highlight my work and top results in sales and customer- and partner satisfaction.
- Awarded to Pontus JanssonGlobal “Circle of Excellence Team Award" - issued by Bill Gates and Steve Ballmer Microsoft Corp. Jul 2005 Our team was voted the best worldwide in retail.
Volunteer Experience
Member and Volunteer
Issued by Röda Korset on Jan 2005
Associated with Pontus Jansson
Languages
- enEngelska
- svSvenska
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