Laura Bernstein

Experience

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  Museum of the City of New York

  Oct 2006 - Jul 2008

  Graphic Designer

  • Designed ephemera, from temporary exhibitions to brochures• Improved marketing materials through inventive design

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  Hurley

  Jun 2011 - Dec 2011

  Freelance Graphic Designer

  • Trend researcher for apparel graphics and general design• Producer of original art for t-shirts as well as repeating patterns for fabric development for the women’s collection• Researched other industries to inform decisions on design

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  California Institute of the Arts

  Jan 2012 - May 2013

  Adjunct Faculty

  • Taught a course for theater school students to empower them with graphic design for their respective projects• Worked with the Office of Global Initiatives to develop and instruct an online portfolio development course for prospective students as well as those wishing to improve basic design skills

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  Los Angeles County Museum of Art (LACMA)

  Dec 2012 - Sept 2015

  Digital Designer

  As the first Digital Designer, I explored ways that visitors interact with Art and the Museum, both onsite and offsite• Introduced new ways for visitors interact with art and the museum, both on- and off-site• Implemented the design of major projects, including an effective e-mail platform, programmable signage, and digital marketing campaigns on varied platforms• Built a new user app in collaboration with the web and the membership departments• Instituted process and guidelines for digital content• Collaborated with film producers to create messaging and narrative videos• Consistently improved lacma.org in collaboration with web and digital team Show less

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  Deutsch LA

  Sept 2015 - Aug 2016

  Digital Designer

  • Developed digital content solutions for a variety of national and international brands such as Anthem, Zillow, Taco Bell, Georgia Pacific, Interscope Records and Volkswagen• Worked closely with UX/UI and Dev teams to implement designs of major corporation websites• Branded internal agency initiatives as well as new business development• Designed multi-platform web campaigns• Worked on business solution invention sprints

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  Hillary for America

  Aug 2016 - Nov 2016

  Senior Designer, Digital Team

  •Collaborated with state digital teams across the country to amplify significant presidentialcampaign events, surrogates, and information with digital and print campaigns •Art-directed Big Moment event marketing projects for battleground states, Colorado, Iowa, Pennsylvania, and Nevada. Moments included principal visits, voter registration and mobilization, debate nights, and more, and projects ranged from social campaigns to stickers, t-shirts, and placards.• In addition to general work with states and coalitions, also supported digital ads, and web teams when needed Show less

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  Ellevest

  Apr 2017 - Mar 2018

  Senior Brand Designer

  Art Directed marketing content, working closely with Social Media, Content and Growth teams to grow audience and generate engagement and touch points for existing and potential clients at the top-of-funnel point for robo-advisor investment platform and financial literacy program designed primarily for women• Developed Social Media Style Guide and transformed the process of creating social content from an asset-by-asset approach to a scalable, industry leading creative system• Balanced new growth-marketing initiatives with brand design process, strategy and brand protection• Tied together the lines of communication between business strategy and brand strategy• Concepted and developed campaigns, working with CMO, senior growth analyst and freelance copywriters and designers• Built out digital advertising visual strategy Show less

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  Landor

  Apr 2018 - Sept 2018

  Design Director

  Led a team of 3 designers from concept through delivery on the development of visual identitiesfor blue-chip financial clients J.P. Morgan, Barclays, and cryptocurrency start-up Bakkt. Solutionsincluded logos and brand marks, brand guidelines, websites, go-to-market concepts, and furnishings

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  EarnIn

  Nov 2018 - Jan 2020

  • Managed a 7 person team of visual designers, social and content writers, and illustrators • Oversaw maintenance and expansion of the visual brand as well as voice and tone• Developed strategic solutions and approaches to mission messaging and brand-buildingand perception initiatives• Collaborated closely with Performance Marketing and Creative teams, art-directing and evaluating paid advertising (video and motion) and Google Play and Apple App Store content in competitive fintech, earned-wage-access provider market Show less

  • Head Of Brand (Interim)

    May 2019 - Jan 2020

  • Brand Consultant

    Nov 2018 - May 2019
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  Self-employed

  Feb 2020 - Mar 2024

  Independent Brand and Design Consultant

  Working with for-profit and not-for-profit organizations in brand strategy and digital design applications including:• Everytown for Gun Safety: webstore redesign and Shopify implementation to improve the shoppingexperience and better align the merchandise store with the organization’s main website• Vella BioScience, a science-driven sexual wellness company: packaging design, print advertising, and website development • Mural, a SAAS collaboration intelligence company: developed internal education strategies and toolsand wrote functional brand guidelines to aid company-wide adaption of a recent rebranding• The Drawing Center, a small museum in Soho: Designed and wrote a proposal to build and share free educational content based on the institution’s archives of education and exhibition materials. Also developed learning content for visiting school groups. Show less

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  Everytown for Gun Safety

  Mar 2024 - now

  Creative Director