Apoorva Jain, Ph.D.

Education

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  Delhi School of Economics, University of Delhi

  2016 - 2018

  M.Com Commerce (Finance)

  Activities and Societies: Active member of the Placement Cell (Career Management Cell) of Department of Commerce, Delhi School of Economics, University of Delhi (2016-17). Research Paper Undertaken (Feb'18 - April'18) -Topic - Consumer Behavior towards Ayurvedic Personal Care Products (Department of Commerce, DSE, University of Delhi)The paper was presented in an International Conference on Disruptive Technologies: Path Ahead 2023 organized by Rukmini Devi Institute of Advanced Studies and was published in their Journal (ISBN No. : 978-81-934634-7-5).The focus of the paper was to identify the key drivers for the users of ayurvedic personal care… Show more Research Paper Undertaken (Feb'18 - April'18) -Topic - Consumer Behavior towards Ayurvedic Personal Care Products (Department of Commerce, DSE, University of Delhi)The paper was presented in an International Conference on Disruptive Technologies: Path Ahead 2023 organized by Rukmini Devi Institute of Advanced Studies and was published in their Journal (ISBN No. : 978-81-934634-7-5).The focus of the paper was to identify the key drivers for the users of ayurvedic personal care products. Rising purchasing power and changing lifestyles have led to the ayurvedic personal care products’ market to grow much faster than ever before. The study was considered to be highly relevant for marketers as it would assist them in designing their strategies to positively position the brand in the minds of the consumers. Show less

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  Shri Ram College of Commerce, University of Delhi

  2013 - 2016

  Bachelor of Commerce - BCom Business/Commerce, General

  Activities and Societies: Active Member of - * Organizing Wing, The English Literary Society, SRCC (2013-14) * Creative Wing, The Commerce Society, SRCC (2013-14) * Social Support Wing, National Service Scheme, SRCC (2013-14) * The Internship Cell, SRCC (2013-14) * Secretary, English Literary Society, SRCC (2014-15) - Engaged in logistics, designing and organizing various events. * Senior Head, Internship Cell, SRCC (2014-15) - Engaged in organizing the Internship Fair, SRCC with various companies visiting the campus

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  DAV Public School, Delhi

  2011 - 2013

  High School Commerce

  Activities and Societies: Director- Commerce Club, DAV Public School (2011-13)

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  Delhi School Of Management, Delhi Technological University

  2018 - 2024

  Doctor of Philosophy - Ph.D. International Business | Family Business Management