Maricel Cabuga

Experience

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  Maple Leaf Sports & Entertainment

  Oct 2007 - Sept 2008

  Food & Beverage Supervisor

  - Supervised staff in Food and Beverage Quick Service Department- Responsible for coaching and mentoring staff - Developed best practices for ensuring food/beverage location was running smoothly and effectively during events with up to 19,000 attendees

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  Metro Toronto Convention Centre

  Jun 2011 - Jun 2012

  Banquet Supervisor

  - Oversaw banquet functions and directly supervised Banquet service staff.- Ensured menus were accurate, held briefings for staff, coordinated timing of event.- Worked alongside event and catering teams to ensure events are run according to clients' requests.- Provided support in several notable events including Swift SIBOS, Power of Women conference, IIFA, JDRF Ride to Cure Diabetes, The Grocery Gala, and the Canadian International Auto Show.

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  Softchoice

  Sept 2011 - Sept 2012

  Corporate Events Coordinator

  - Coordinated and executed all training and social events geared to company’s Sales organization (approx. 350 reps across North America).- Created internal marketing collateral and sent out weekly sales communications.- Provided support to Internal Events team on internal company-wide conferences and customer-facing events during pre-planning phase and onsite. - Executed all activities/events within budget while maintaining appropriate GP% on marketing revenue.

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  Softchoice

  Feb 2013 - Oct 2014

  Marketing Operations Specialist

  - Managed vendor partners' Marketing investment in Softchoice (approx. $3M annually). - Subject matter expert on Business Development financial process and funding programs offered by Softchoice's key vendor partners. - Accountable for tracking all marketing activities utilizing marketing funds, recognizing marketing and rebate revenue in a timely manner, and connecting regularly with Finance and Business Development departments on vendor marketing spend.- Managed financial vendor relationship with key vendor partners. Portfolio included IBM, Lenovo, VMware, Cisco, EMC, HP, Apple, Adobe, Intel, Citrix, and emerging partners.- Recipient of 2013 Fast Start Award Show less

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  Synnex Canada

  Oct 2014 - Dec 2016

  Marketing & Events Specialist

  - Led planning and execution on SYNNEX' signature customer-facing events (Meet & Greets) held in all major cities across Canada throughout the year.- Program owner for one of SYNNEX' largest marketing programs (Channel Champions) intended to increase the business of the company's SMB partners. Program includes development & execution of a year-end incentive trip for top performing partners. - Integral part of Events team that developed & executed 3-4 large conferences throughout the year for approx 300-400 attendees Show less

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  Freedom Mobile

  Dec 2016 - May 2017

  Channel Operations Program Specialist

  - Managed and executed all retail employee engagement programs including internal events, rewards and recognition, and partner programs.- Led event support and execution on Freedom Mobile's inaugural Sales incentive trip (Excellence Experience) for Retail's top performers. - Chaired weekly go-to-market meetings with cross functional teams to ensure adoption of all initiatives by retail channel.

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  Shaw Communications

  May 2017 - Nov 2022

  - Led a team of 5 full-time specialists who supported the overall retail experience for both customers and employees. - Managed merchandising strategy and execution for both Freedom and Shaw retail locations including launching Shaw's new concept retail locations for Shaw Mobile's launch. - Owned all retail employee events including quarterly sales forums, dealer meetings, and incentive trips for as many as 300 attendees. - Supported the rewards and recognition portfolio intended to drive behaviour and engagement in the sales channels. Show less

  • Manager, Regional Advertising

    Mar 2021 - Nov 2022

  • Manager, Programs and Events

    Nov 2020 - Mar 2021

  • Manager, Merchandising and Channel Experience

    May 2017 - Nov 2020
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  Freedom Mobile

  Dec 2022 - now

  Manager, Brand and Advertising

  - Part of Freedom’s Brand and Communications team, I own and manage all creative assets in our brick-and-mortar locations. Whether they are part of a larger holistic campaign or a tactical message intended to drive customer traffic into store, I am involved in every step of the creative process from initial design to soliciting feedback and approvals, to final production. - Work closely with our retail merchandising, growth marketing, and agency partners daily to optimize the in-store experience for customers by developing engaging creative assets and communicating our most compelling offers. - In addition, I offer support for the wider Brand & Communications team by leading 360 advertising campaigns as needed, supporting OEM partner product launches, and providing creative support to any internal creative request. Show less