Renata Rovai

Experience

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  Ourofino Saude Animal

  Jul 2001 - Nov 2003

  Product Manager

  I successfully led the launch of the drug Maxicam, the first Meloxicam-based anti-inflammatory for dogs and cats, from conception to execution, ensuring a triumphant introduction to the market. I restructured the packaging, resulting in a stronger and more attractive visual identity, raising brand awareness. I led training for the sales team, ensuring that they were aligned with the objectives and trained to promote the products with excellence. Developed targeted promotional and technical materials, providing effective resources for product promotion. Comprehensive marketing plans aligned with the objectives of the veterinary market, while events and pet fairs, under my supervision, established strategic contacts, increasing the brand's visibility. These actions reflect my commitment to leading strategic initiatives and driving the brand's success in the competitive veterinary market. Show less

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  Organnact

  Jan 2008 - Oct 2008

  Sale manager

  Engaging in strategic visits to prospective clients, catering to both pet and large animal sectors. These direct engagements facilitated the establishment of meaningful connections and a deep understanding of each segment's unique requirements.Conducting tailored training sessions for both staff and veterinarians, ensuring they were equipped with the knowledge and skills necessary to provide accurate information and proficient technical support to customers.Actively participating in pertinent industry events to solidify the company's market presence and cultivate valuable connections within the industry.Implementing strategic promotional initiatives with clients, effectively showcasing products and fostering customer engagement.Achieving a remarkable 80% increase in market share, underscoring the efficacy of the strategies employed and their positive influence on market preferences. Show less

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  Bio Brasil com. Produtos Veterinários

  Nov 2008 - Jul 2010

  Sale Manager

  I prospected for new distributors, establishing strategic partnerships to expand the company's presence in new markets. I successfully implemented the repositioning of the brand and the launch of new products, reinforcing the company's image and expanding the portfolio in an innovative way. I developed impactful marketing materials and conducted technical and commercial training to empower the team, ensuring consistent alignment with the company's objectives. I actively monitored the sales team, providing ongoing training, implementing strategic sales actions and visiting potential clients to strengthen relationships and explore new opportunities. Responsible for prospecting, managing and maintaining customers, I maintained a constant focus on identifying customer needs, providing customized solutions and continually seeking new opportunities on behalf of Bio Brasil. I played a crucial role in helping to grow turnover, contributing to a significant increase of 120%. I was successful in opening 14 new distributors, consolidating the company's presence in different markets and significantly expanding its distribution network. Show less

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  Mundo Animal

  Sept 2011 - May 2012

  Sales Coordenator

  As head of commercial management, I would highlight my significant contributions to the success of the team and the growth of the business: I led the development of sales actions and visit plans, ensuring a strategic and effective approach to maximizing business opportunities. I developed and implemented the forecast, ensuring that targets were met and turnover increased, consolidating the company's position in the market. I created innovative promotional campaigns and conducted a detailed analysis of the customer ABC curve, optimizing efforts and resources to maximize impact. I took responsibility for the distributor's sell-out, ensuring that products reached consumers efficiently and in line with the company's strategies. I provided commercial and technical training for the sales team and clients, fostering an environment of continuous learning and a highly skilled team. I achieved a remarkable 30% growth in the distributor's sales, reflecting the effectiveness of the strategies implemented and the ability to lead the team towards success. I implemented measures that resulted in an increase in the product mix worked on by each representative, diversifying offers and strengthening customer relations. Show less

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  Syntec

  May 2012 - Sept 2014

  Country Manager

  I planned and supervised sell-in and sell-out activities, ensuring a comprehensive and effective approach. I formulated the annual and monthly sales plan, implementing crucial strategies to achieve ambitious targets. I regularly assessed the product mix and stock levels, setting clear targets and desired results. I carried out periodic reviews of the sales team's performance, ensuring alignment with the company's objectives. I monitored the development of new products, ensuring that they were in line with market demands. I actively contributed to the definition of marketing actions at events, strengthening the company's presence. I created and coordinated promotional campaigns, maintaining an integrated and consistent approach. I expanded the company's portfolio, incorporating 20 new products in various segments. I achieved sales growth of over 30%, as a result of the effectiveness of the strategies implemented and the focus on operational excellence. Show less

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  Neogen Corporation

  Aug 2014 - Sept 2018

  Sales Manager

  In strategic leadership, I was responsible for managing the budget and leading teams of 2 direct RTVs and 1 Technical Manager. I managed and expanded the distributors in Brazil, guaranteeing the achievement of sales targets, driving market analysis and the successful launch of new products. I led the opening of new markets and the development of the distribution channel, contributing to a 60% increase in sales and the expansion of the product portfolio. I closely monitored the product registration process with MAPA and ANVISA. Responsible for stock control, orders, manufacturing and product imports. Developing marketing strategies to strengthen the brand in the veterinary segment, strengthening branding. Creating product/solution protocols for clients. Show less

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  Syngenta

  Sept 2018 - Sept 2022

  Sales Manager SPS

  I organized the sales channels and promoted the opening of new markets, driving sales growth of 48% and expanding our reach to 5 segments. Leading a team of 6 Technical Sales Representatives (RTVs) and 2 indirect promoters in the agricultural market. I established close contact with the team and customers, adapting to their needs, which resulted in increases of up to 150% in sales of some products. I strengthened sales of seasonal products and introduced new products to the distribution channels, reaffirming our leadership in the market. Creation of solution packages for product sales Show less

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  Hendrix Genetics

  Oct 2022 - Apr 2024

  Key Account Manager

  I lead the opening of the market, identifying opportunities and creating solid strategies. Opened seven distributors, which increased our presence in the market. Mapped the pig farming market in Latin America, allowing a precise approach to opportunities. Responsibility for increasing brand awareness in Latin America, implementing strategies to strengthen its presence.