Muhammad Ammar Asif

Experience

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  Roche

  Jun 2019 - Jul 2019

  Marketing Intern Oncology

  Designed marketing strategies for Herceptin SCOrganized children's walk to raise funds for underprivileged children (Internal event)

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  Freelance

  Oct 2019 - Apr 2024

  Freelance Graphic Designer
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  Roche

  Sept 2020 - Apr 2022

  Consumer Health Care division (Diabetes Care) at Roche Pakistan as a Brand strategist of "Accu-Chek" (the World's Largest Selling Blood Glucose Meter). Assisted in the planning and execution of the launch of Accu-Chek Instant in 20 cities –engaging 2000 retailers, 100+ members of HCP and Institutional channel  Working on a project called "Accu-care" in collaboration with Marham.pk to provide free consultation to PwDs nationwide. Worked with the Head of Marketing to devise marketing strategies and GTM plans  Brand activation of our new product,  Planned and executed over 15 BTL activities at pharmacies.  Executing and monitoring of In-store activities, retail engagement events, Diabetes NurseEducator programs in HCP chambers, In-store activities at chain retail outlets.  Planned, led and executed 360-degree integrated marketing campaigns and developedcommunication strategies for key brands - resulted in achieving target of 2 billion sales in value.  Liaised with 7 external agencies for project and worked on visibility enhancement for thebrands through ATL & BTL activities,  Responsible for social media and digital campaigns, collaborated with telehealth startups andonline pharmacies like Marham and Dawaai.pk to reach out to the diabetic population,  Sales analysis by gathering feedback from the sales team.  Actively conducted market surveys identifying and tracking key players and new entrants.  Worked with Head of Sales to digitalize the process of quotation signing and tender submissionby incorporating different online tools, following the Agile way of working. Show less

  • Brand Strategist - (CHC)

    Feb 2022 - Apr 2022

  • Marketing and Sales Management Trainee - (CHC)

    Sept 2020 - Feb 2022
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  Getz Pharma

  Apr 2022 - Jan 2025

  • Brand Manager - Livity (GetzLife)

    Jan 2024 - Jan 2025

  • Assistant Brand Manager - (GetzLife)

    Apr 2022 - Dec 2023
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  Martin Dow Marker Ltd

  Jan 2025 - now

  Brand Manager