Tatiana Lyons

Experience

• 

  Dugan Valva Contess

  Jan 1993 - Jan 1995

  Account Coordinator, Asst. Account Executive, Account Executive

  Supported development of advertising campaigns for AT&T global and domestic programs, at a successful start-up advertising agency. Acted as client contact and managed internal team needs, timing and budgets.

• 

  Dudnyk

  Jan 1995 - Jan 1997

  Account Executive

  Lead client contact for 3 pharmaceutical advertising accounts. Managed cross-functional team to develop initiatives that branded clients' medicines for healthcare professionals and patient audiences, ensuring quality of agency deliverables.

• 

  McCann Torre Lazur

  Jan 1998 - Jan 2008

  Oversaw 29% agency revenue. Built business through organic growth and new business pitches, ably persuading clients to select our organization to support creation of their brands. Known for client and team leadership, strategic acumen, people growth and outstanding business growth. Recognized agency role model, and sought-after supervisor and mentor. Led >$3MM of business. Motivated my team to successfully build and grow business amid significant client restructuring. Grew client relationships with Fortune 100 companies and expanded agency revenue streams. Primary contact for day-to-day operations of agency's largest account. Drove development of positioning, strategy and tactical plans. Managed client and agency team, and created a team environment that others wanted to join. Led cross-functional team, with 2 direct reports.

  • SVP, Account Director

    Jan 2006 - Jan 2008

  • VP, Account Group Supervisor - VP, Management Supervisor

    Jan 2003 - Jan 2006

  • Sr. Account Executive, Account Supervisor, Account Group Supervisor

    Jan 1998 - Jan 2003
• 

  McCann Torre Lazur

  Oct 2008 - Sept 2012

  SVP, Director of Client Services

  Led Client Services for $30MM award-winning, global pharmaceutical brand building advertising agency. Spearheaded marketing, strategy and multi-channel advertising services for world-class brands and for emerging pharmaceutical leader companies. Championed RFIs and RFPs for new business. Motivated team to consistently achieve business and revenue goals. Oversaw department of 33 people.

• 

  McCann Health

  Sept 2012 - Feb 2014

  Chief Talent Officer. U.S.

  Led innovative, enterprise-wide initiative to brand McCann Health US agencies as a Talent Destination.Championed staff training and development, performance management and recruitment for 450+ people, across 4 US legal entities. Liaised with parent companies, global leadership and local business leads.

• 

  Your Creativity Leads, LLC

  May 2014 - Nov 2015

  Consultant

  Consultancy founder, providing organizational, marketing and branding strategy, leadership development and executive coaching to companies, teams and individuals in pharmaceutical, advertising, financial services and insurance industries. Partner with clients to support transformational growth, navigate disruptive change and create business goals, strategies and initiatives that maximize impact. Clientele includes Fortune 500 companies, C-suite, senior management and high potentials.

• 

  WILDTYPE, a TBWA\WorldHealth Company

  Nov 2015 - Jul 2020

  • Associate Managing Partner

    Feb 2019 - Jul 2020

  • SVP, Director of Client Services

    Nov 2015 - Feb 2019
• 

  CDM New York

  Aug 2020 - Feb 2021

  Managing Partner
• 

  Klick

  Apr 2021 - now

  Managing Director