George Bernstein

Experience

• 

  New Horizons Medical

  Mar 2016 - Dec 2023

  New Horizons Medical provides mental health and substance use disorder treatment in Massachusetts. I developed and executed localized marketing strategies, outreach initiatives, and event organization to drive engagement and brand growth.▪ Implemented SEO, paid digital ads, and social media campaigns, ranking top 3 on Google.▪ Contributed to a significant increase in new and returning patients within one year.▪ Built strategic B2B partnerships to enhance outreach and community engagement.▪ Led brand storytelling efforts; analyzed data and consumer insights to refine messaging.▪ Tracked performance metrics to measure ROI and continuously optimize marketing initiatives. Visa mindre

  • Marketing and Outreach Specialist

    Sept 2022 - Dec 2023

  • Consultant

    Jun 2018 - Aug 2022

  • Medical Billing Specialist

    Mar 2016 - Jun 2018
• 

  Athenahealth

  Jun 2018 - now

  epocrates is a medical reference tool for 1M+ US healthcare professionals.▪ Develop and execute multi-channel marketing campaigns across email, social media, and paid advertising to drive engagement and conversions.▪ Analyze campaign performance using Salesforce, LinkedIn Analytics, and internal dashboards to optimize messaging and improve targeting.▪ Collaborate with global cross-functional teams, including creative, sales, and product teams, to align marketing initiatives with business objectives.▪ Craft compelling messaging frameworks and creative briefs to ensure campaigns resonate with target audiences and maintain brand consistency.▪ Continuously test and refine marketing strategies, leveraging data-driven insights and industry best practices to improve overall performance. Visa mindre

  • Marketing Campaigns, B2B - epocrates

    Dec 2023 - now

  • Senior Associate Billing Operations

    Feb 2020 - Dec 2023

  • Associate Billing Operations

    Jun 2018 - Feb 2020