
Andrea Victal Cerqueira
Analyst

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About me
Driving Growth, Innovation & Customer Success in Sales & Market Intelligence | Strategic Networking & Business Connector | Commercial Strategy | Angel Investor & Entrepreneur | Passionate about ESG
Education

FIAM-FAAM
1987 - 1991Bacharelado em Publicidade e Propaganda
Escola Superior de Propaganda e Marketing
1992 - 1994Pos-graduação em Comunicação e Marketing
Pontifícia Universidade Católica do Rio Grande do Sul
2021 - 2023Executive MBA
FGV - Fundação Getulio Vargas
2009 - 2010MBA
Fundação Getulio Vargas
2015 - 2016Programa 10 Mil Mulheres - FGV | Goldman Sachs | Babson University
Experience

A.T. Kearney
Feb 1995 - Oct 1997Analyst
Roland Berger
Mar 1997 - Jun 1998Facilities & Services Coordinator•Structuring of the Graphic Production Department, integration and adaptation of the IT infrastructure•Implementation of procedures and optimization of processes, achieving better traceability of the produced documentation and system reliability.

Accenture
Jun 1998 - Oct 2011Facilities and Services Operations ManagerFacilities & Services Strategy and Business Programs Lead (Latin America) Principal Atributes: •Management of the Facilities & Services Project Office (PMO) for Latin America prioritizing, conducting, and following up on several projects simultaneously, ensuring results in terms of budget, schedule, quality and resources involved.• Coordination of the CRM - Customer Relationship Management - Facilities & Services program for Latin America, ranging from satisfaction surveys to execution of action plans for continuous improvement.•Responsible for planning and implementing the Facilities & Services operational strategy, working with the top leadership of the area and its customers to develop a model in line with their business needs.• Definition of financial and strategic operational monitoring tools based on KPI's to achieve strategic objectives of continuous improvement.• Creation and management of internal and external Benchmark programs for the Facilities & Services operations to continuously align the quality and cost of services to the market.•Planning, organization and elaboration of Facilities & Services budget monitoring routines (Capex and Opex), working with the various local and regional leaders to prepare and monitor the budget, thus ensuring adherence to the plan. Show less

Tecnoset
Jun 2012 - Oct 2012Operations Manager at Campinas SiteResponsible for project integration between the São Paulo and Campinas operations after the acquisition of Original as a subsidiary.

Tencom Comunicação Inteligent
Jan 2013 - Mar 2019Co-Founder and Director•Responsible for the company's governance plan acting in the strategic and administrative direction of the business•Conducting market and service research and implementing marketing and positioning strategies.•Execution of the strategic growth plan and strategic partnerships, as well as coordination of suppliers From conception acting in the strategic and administrative direction of companies, creating governance plans and market studies with service analysis and marketing and positioning strategies. Executing planning and monitoring of growth plans, strategic partnerships, as well as coordination of suppliers. In addition to being the communication channel between customers and operations, ensuring adherence to scope and customer satisfaction.•Development of the communication channel between customers and operations, aiming to ensure adherence in scope and customer satisfaction•Co-founder of STARTUP TEMVISU (2016) - Spin-off with digital solution that helps healthcare professionals have a professional presence on social networks Show less

Allia Higiene
Mar 2018 - Apr 2021Customer Relationship Management (CRM) | Customer Success Manager• Responsible for the Commercial and Marketing initiatives to ensure business growth and guarantee the quality and retention of partners and customers in South America.• Coordination of the Sales Marketing Strategic Plan identifying the customer's needs, elaborating actions to generate value and positioning the brand. • Development of sales strategies to support business units in sales success and excellence in customer service.• Result in 2020: 30% growth in the number of sites representing 25% annual revenue.• Facilitator and influencer for international projects, being Key Account for service in South America.• Responsible for the development of the customer relationship portal, integrating request processes, event management, reports and KPIs. (https://portalallia.com.br/login.cfm)• Responsible for serving 477 customer sites in corporate accounts, along with 25 business unit distribution centers formed by independent companies, ensuring the quality and standard in the service and compliance with SLA's to the Customer• Coordinator of the Hygiene and Cleaning Program, defining a methodology, determining procedures, care to ensure safe and hygienic environments. (https://bit.ly/3rpxB8d) • Customer service in the segments of Technology, Market Research, Hotels, Education, Marketplace, Pulp Industry, Restaurants, Coworkings and international network of assisted residences. Show less

ABRAFAC - Associação Brasileira de Facilities
Jan 2019 - Dec 2020Marketing DirectorVoluntary job acting as the Marketing and Communication Director responsible for developing and executing campaigns to increase visibility and brand awareness among Facility Management, Propriety and Workplace market segment companies and workforce.Responsible for Sustainability and Diversity initiatives

EY Technology Solutions
May 2021 - Apr 2023Financial Services Business Development & Sales Enablement Manager• Business Development Executive for Latin America Financial Services Advisory;• Fostering exceptional client service across some of the largest banks in the country;• Sales and Pipeline Management for Big Deals (over 500MM)• Sales and marketing Campaigns management and go-to-market strategy• Linkedin best practices advisory and training for executive teams

Board Club
Jun 2023 - nowBoard AdvisorBoard Club is a Professional Relationship Club comprised of Advisors, C-Level Executives, and Entrepreneurs with the purpose of bringing Corporate Governance to everyone through networking, knowledge exchange, and experience sharing, supporting companies in the implementation or management of their Advisory or Administrative Boards, as well as their committees.

Space Plan
Aug 2023 - Apr 2024Sales and Marketing Director
GVAngels
Dec 2023 - nowMembro
Motivart Soluções Integradas
Apr 2024 - nowFounderAt Motivart, we specialize in turning Customer Satisfaction, Customer Experience (CX), and Customer Service into powerful competitive advantages for businesses striving for sustainable growth and long-term customer loyalty.We believe that customer satisfaction isn’t a matter of luck—it’s the result of strategy. That’s why we help businesses structure, optimize, and professionalize their Customer Satisfaction, CX, and Customer Service operations, ensuring seamless processes and lasting customer relationships. Show less
Licenses & Certifications
- View certificate

ESG: A Revolução da Sustentabilidade
Exame AcademyMay 2021 - View certificate

Certificação IPMA | Tevep
HomosapiensOct 2014 
Project Management Professional
Project Management InstituteApr 2007
Multiplicador B
Sistema B BrasilNov 2024
● Competências Profissionais, Emocionais e Tecnológicas para Tempos de Mudança
PUCRS - Pontifícia Universidade Católica do Rio Grande do SulOct 2020- View certificate

LEAN GOVERNANCE
Board Academy BrJun 2024 
Advisor
Founder Institute Advisor Lab BrazilDec 2024
CURSO DE EXTENSÃO MARKETING PARA PRODUTOS E SERVIÇOS FINANCEIROS
PUCRS - Pontifícia Universidade Católica do Rio Grande do SulMar 2021
Board Starter
Board Academy BrJul 2023
Analista de Mapeamento em Perfil Comportamental
Sommerfeld Soluções em Gestão de PessoasSept 2023
Volunteer Experience
Teaching Faculty
Issued by Gerando Falcões on Apr 2021
Associated with Andrea Victal CerqueiraMentor de negócios
Issued by Founder Institute São Paulo on Jul 2023
Associated with Andrea Victal Cerqueira
Languages
- enEnglish
- poPortuguese
- spSpanish
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