Nitish Gautam

Experience

• 

  The Nest Proptech Pvt. Ltd.

  Mar 2013 - May 2014

  Senior SEO Executive Team Leader

  Worked as SEO Manager / Team Leader handling a team size of three. We targeted keywords such as ‘property in noida’ / ‘property in Gurgaon’. Keyword Targeting, WordPress integration, real estate portal optimization & meta keywords and descriptions, Implemented a rogue-PHP scraper to aggregate property data.

• 

  MARVOTECH BUILDER PRIVATE LIMITED

  Apr 2014 - Dec 2014

  Digital Marketing and SEO Executive

  Responsible for online marketing, including web design and deploying WordPress website using real estate theme, creating content for website pages and on-page SEO. Also, carrying out off-page SEO activities.

• 

  Wildnet Technologies

  Dec 2014 - Mar 2015

  SMO and Content Brand Strategist

  The company wanted to focus its efforts on online branding and marketing. Managed all internal social media profiles and accounts (Facebook, LinkedIn, Twitter, Pinterest) including networking, information collection and processing. Also created various campaigns for all types of social media websites including graphic design as well. Co-ordinated with team members to execute successful SMO campaigns. As the website was in the stage of a makeover and re-design, I created content for the entire website and brainstormed various topics to create content. Also managed blog, blog posts and some internal newsletters. Also managed WordPress and blog post updating on the website. Show less

• 

  Q3 Technologies

  Jun 2015 - Nov 2016

  Digital Marketing Specialist

  - Through engaging content, verbose language & effective SEO article writing/submission & keyword placement techniques – managed to gradually increase relevant SE rankings over time. Also maintained Daily Tech News Blog on Blogger. - Dedicated time to learn R programming in R-Studio suite & developed a deployable web application using open- source libraries to predict outcomes using Bayesian Time-Series | Integrated R & R-Studio with Google Analytics API to derive instant updated analytics overview- Created PowerPoint Presentations for Company/Clients, & Other Internal Marketing Collateral using Advanced Microsoft Suite Tools & Functions. Took initiative & installed Photoshop & Illustrator & dedicated time from normal schedule to learn effective designing skills to create better graphics that Increase Engagement and Enforces Brand Identity. Saved design-team resources in the process.- Used Data collected from R to create interactive SEO & SMO Excel Dashboards which provided easy Data Visualization/Decision Derivation of All company Google analytics Data Till Date in Daily/Monthly format | Automated updating of excel dashboard using Pivot Tables for weekly reporting- Increased Total Following/Likes by – Facebook (+56.56%) | LinkedIn (+46.16%) | Twitter (+209.62%) annually | Answered Jobs & Media-related queries on Social Media on a Daily Basis | Promoted Inter-networking- Assisted with the research, creation & design/formatting of various internal company Sales/Marketing documents [Code of Business Ethics & other branded PowerPoint material]- Suggested Techniques to advance marketing initiatives – such as Visitor Level Tracking with Google Analytics using Cookies to Merge Company’s Google Analytics Data with email marketing data. Show less

• 

  Ameyo

  Mar 2017 - Apr 2018

  Assistant Manager Marketing

  Areas of Expertise ➡ Inbound Marketing | Content | Social | SEO | SEMAdditional skills: Web & Graphic Design / R Programming / JS / HubSpot COS / HubL / Adobe Suite / HTML / CSS / Data Analytics / Google Suite / Word / Excel / Powerpoint▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬KRAs ➨▪ Identifying objectives, strategies and action plans to improve short and long-term organic traffic growth and SERP rankings ▪ Writing engaging, relevant and authentic content / copy to assist marketing efforts, and developing marketing collateralsContent / SEO ➨▪ Ameyo Blog -https://www..ameyo.com/blog▪ Ebooks - https://hubs.ly/H09BHxh0▪ Blogging / eBook writing▪ Building Backlinks▪ Web Promotion / PR▪ Web Content / Content MarketingWeb Development ➨▪ HubSpot Marketplace / Template Design ▪ HubSpot COS Development ▪ CSS / JS Script Implementation Some Examples of Previous Work ➨▪ Making code changes in Hubspot using Hubspot Markup Language, or HubL▪ Real-Time Blog Search (HubL / JS)▪ Implementation of 'Time to Read' Blog Article (HubL)▪ Custom Conditional Blog Search using URL Query Parameters ((HubL)▪ Blog Breadcrumb Navigation (HTML+CSS+JS)▪ Custom Animated 404 Page Social Media ➨www.bit.ly/AmeyoLinkedInwww.bit.ly/AmeyoFacebookwww.bit.ly/AmeyoTwitterOther Skills ➨▪ Using Marketing Automation tools and applications▪ Thorough understanding of web/app based applications ▪ Analyzing Data and Deriving Business Intelligence using MS Excel▪ VBA Programming on MS Excel + Creating Smart Analytics Dashboards ▪ Lead Generation / Demand GenerationReceived BOUNDARY BREAKER AWARD for positioning Ameyo as a CX Leader via social media. Show less

• 

  LIBSYS Ltd.

  Sept 2018 - Apr 2019

  SEO Analyst

  - Managing Clients and Projects- SEO Responsibilities / Managing and Contributing to SEO initiatives such as Backlink Building, META tags & META keywords, Headers, - Keyword Research / LSI Keywords Identification- Website Design and Writing Content- Solving Website Issues by Working with Software Development Group- Writing Blog Content / Managing Company's Blogs- Website Content, E-Books, White papers- Managing Website Backend- Solving Client Queries and Customer Service Show less

• 

  City Innovates (P) Limited

  Aug 2019 - Sept 2019

  Manager - Business Operations and Content

  Contractual job for creating keyword-focused content for a project.

• 

  LoanTube

  Jan 2020 - Feb 2020

  Content Marketing Manager

  Contractual job for devising and contributing to the company’s content strategy.

• 

  Compunnel Inc.

  Jul 2020 - Nov 2020

  Content Marketing Specialist
• 

  United We Care

  Nov 2020 - now

  SEO Digital Marketing Specialist

  At United We Care, I am responsible for inbound marketing & SEO initiatives such as Content Creation & Marketing, OnPage / OffPage SEO Optimization, and Website Development using WordPress (completely designed www.UnitedWeCare.com from scratch using WordPress+Elementor Page Builder+Plugins)✅ Interpreting and translating business goals & targets into marketing plans and strategies that increase brand awareness, boost engagement & conversions, and facilitate overall business growth ✅ Designing and executing an online marketing strategy by identifying opportunities to increase inbound traffic, generate leads and improve keyword positions at the top, middle and bottom of the marketing funnel✅ Performing ongoing keyword research including discovery and expansion of keyword opportunities using Ahrefs, Google Keyword Planner and SEMRush✅ Measuring the effectiveness of marketing campaigns by tracking, interpreting, and translating KPIs into tangible, action-oriented strategies that consistently increase impressions, CTRs, and conversions✅ Conceptualizing, designing, and building the website front-end using WordPress, Elementor and other plugins (HTML, CSS, PHP, JQuery, JavaScript)✅ Recommending and Implementing changes to website architecture, content, linking & other factors to improve SEO positions for target keywords, and increase conversions✅ Conduct technical SEO audits (both On-Site and Off-Site SEO) including competitor analysis, creating structured data / schema markup (Microdata, JSON-LD), enhancing E-A-T (expertise, authority, trust), and general SERP appearance✅ Tools: AHrefs, Google Analytics, Google Workspace, Excel, Amazon EC2, Keyword Planner, Adwords, Search Console, Photoshop, Tag Manager✅ Google #1 Ranked Keywords: customer service ideas, art of customer service, alice in wonderland anxiety, how to become a therapist in canada, banking experience strategy, daily online meditation guideUnited We CareIndia | Canadawww.UnitedWeCare.com Show less

• 

  United We Care India

  -

  SEO Digital Marketing Specialist