
Jean Soto
Graphic Designer

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About me
Art Director | Branding | Graphic Design | UI/UX
Education

Instituto Cultural Dominico Americano
2002 - 2014High School Diploma
CHAVÓN
2015 - 2018Bachelor's degree Design and Visual Communications, General• Acquired comprehensive knowledge in graphic design, photography, and illustration, laying a solid foundation for a career in visual arts.- Fostered creativity and innovative thinking in an environment that encouraged exploration beyond conventional boundaries, honing skills in art direction.- Developed a deep understanding of design principles and effective communication through visual storytelling, preparing for roles in advertising.- Gained practical experience by working on… Show more • Acquired comprehensive knowledge in graphic design, photography, and illustration, laying a solid foundation for a career in visual arts.- Fostered creativity and innovative thinking in an environment that encouraged exploration beyond conventional boundaries, honing skills in art direction.- Developed a deep understanding of design principles and effective communication through visual storytelling, preparing for roles in advertising.- Gained practical experience by working on diverse design projects, enhancing problem-solving skills and technical expertise in web design.- Collaborated with peers on team projects, honing teamwork and leadership skills, essential for success in digital marketing.- Stayed abreast of the latest design trends and technologies, ensuring relevancy in a rapidly evolving industry. Show less

Brother Ad School
2019 - 2020Course Comprehensive Creativity- Enhanced creative approach to projects, often surprising colleagues with out-of-the-box solutions, showcasing innovation in graphic design.- Gained valuable insights into the advertising industry, learning to leverage heritage for lasting impact.- Cultivated skills in various design disciplines, staying up-to-date with industry trends and technologies, demonstrating commitment to continuous learning in visual arts.- Developed strategic thinking abilities, learning to align design… Show more - Enhanced creative approach to projects, often surprising colleagues with out-of-the-box solutions, showcasing innovation in graphic design.- Gained valuable insights into the advertising industry, learning to leverage heritage for lasting impact.- Cultivated skills in various design disciplines, staying up-to-date with industry trends and technologies, demonstrating commitment to continuous learning in visual arts.- Developed strategic thinking abilities, learning to align design decisions with business objectives, essential for roles in digital marketing.- Participated in hands-on projects, gaining real-world experience in the advertising industry.- Improved presentation and communication skills, effectively pitching ideas and receiving constructive feedback, reflecting strong interpersonal skills in art direction. Show less
Experience

Compass Audiovisual
Jul 2018 - Oct 2019Graphic Designer-Boosted engagement through digital ad campaigns, applying core principles of marketing and design.-Streamlined production by developing style guides and templates, enhancing project efficiency and consistency.-Reinforced brand communication with consistent logos and assets, building a foundation in graphic design and storytelling.-Broadened skills by tackling varied industry challenges, showcasing adaptability in fast-paced settings.-Aligned visuals with business goals, supporting team objectives and project success.-Built a foundation for growth with hands-on experience and a commitment to professional development.-Worked with clients in sectors including government, construction, production houses, oil products, car dealerships, educational institutions, boutique hotels, restaurants, and travel agencies. Show less

Pagés BBDO
Oct 2019 - Apr 2022-Revitalized brand identities with forward-looking visual strategies, creating lasting brand experiences.-Amplified campaign impact through creative concepts and impactful designs, showcasing strengths in advertising and storytelling.-Ensured quality deliverables by collaborating closely with vendors and account teams, supporting a dynamic and seamless project flow.-Built strong client relationships by offering strategic design recommendations and integrating feedback with a focus on digital marketing.-Demonstrated strong project management across sectors like insurance, telecommunications, retail, and finance, adapting to unique industry needs.-Expanded expertise by contributing versatile designs, adapting creative solutions to varied client goals.-Served clients across sectors, including insurance, resorts, banks, energy providers, car companies, telecom firms, restaurants, supermarkets, food and beverage businesses, and educational institutions. Show less
Sr. Visual Designer
Aug 2021 - Apr 2022Visual Designer
Oct 2019 - Aug 2021

Ogilvy RD
Apr 2022 - Jun 2024Art Director-Transformed brand perception with modern, minimalist design, leading projects from concept to execution in line with client objectives.-Directed campaigns that blended creativity with strategy, amplifying brand messaging across digital and print platforms.-Elevated storytelling by overseeing photoshoots and video productions, creating cohesive narratives that resonated with audiences.-Fostered a collaborative design environment, mentoring designers and coordinating with account teams, project managers, and vendors for quality and alignment.-Established workflows to improve efficiency and ensure high-quality deliverables at all stages.-Strengthened client relationships by presenting concepts, incorporating feedback, and balancing innovation with practical requirements.-Managed a diverse client portfolio, including supermarkets, law firms, investment firms, hotels, financial institutions, major banks, alcoholic beverage companies, and the food and beverage sector. Show less

Xploy Solutions
Apr 2024 - Sept 2024Senior Graphic & 3D Designer-Played a key role in the product creation cycle, from concept to delivery, ensuring each design met brand standards.-Collaborated with overseas suppliers to explore new product ideas, ensuring alignment on materials, specifications, and production quality.-Designed marketing assets, including infographics and digital ads, with 3D elements to enhance product appeal and visual engagement.-Developed cohesive visual narratives that blended graphic design and 3D modeling, seamlessly transitioning concepts to market-ready products.-Integrated supplier feedback at each stage, ensuring that production processes and materials met quality standards.-Managed timelines, client communications, and collaboration with overseas suppliers to deliver on-brand visuals that met both creative and logistical needs. Show less

TuumIO
Jun 2024 - nowUI/UX Graphics Designer-Led the brand evolution of TuumIO, steering rebranding across digital platforms to create an engaging user experience aligned with the company’s mission.-Enhanced storytelling by designing user journeys that simplify complex concepts, fostering a connection within the Web3 and decentralized space.-Designed AI-driven, Web3-based projects, setting standards for intuitive, privacy-focused, user-centered design.-Collaborated with product, marketing, and engineering to ensure each design phase met project requirements and brand standards.-Developed innovative visuals that push creative boundaries, balancing aesthetics with functionality.-Crafted compelling interfaces for web and mobile, prioritizing usability, accessibility, and modern digital trends. Show less
Licenses & Certifications
- View certificate

Generative AI Fundamentals Specialization
IBMApr 2025 - View certificate

IELTS English General Training
IELTS OfficialSept 2023 - View certificate

GenAI for UX Designers - Course
CourseraMar 2025 - View certificate

Google AI Essentials - Course
GoogleApr 2025 - View certificate

Agentic AI and AI Agents for Leaders Specialization
Vanderbilt UniversityMay 2025 - View certificate

Microsoft UX Design - Professional Certificate
MicrosoftOct 2024 - View certificate

Extended Reality for Everybody - Specialization
University of MichiganMay 2024 - View certificate

Google UX Design - Professional Certificate
GoogleJun 2024 - View certificate

Web3 and Blockchain Fundamentals - Course
INSEADOct 2024 - View certificate

Interaction Design & User Experience for AR/VR/MR/XR - Course
University of MichiganMay 2024
Honors & Awards
- Awarded to Jean SotoSilver - "El Peso del Bullying" - Child Rights Education And Awareness Category / Luum Awards Luum Awards Dec 2023 Luum Awards 2023 - Geneva, SwitzerlandMedal: SilverCategory: SocietySub-Category: Childhood: Child Rights Education And AwarenessCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoSilver - "El Peso del Bullying" - Civic Values Category / Luum Awards Luum Awards Dec 2023 Luum Awards 2023 - Geneva, SwitzerlandMedal: SilverCategory: Essence Of The MessageSub-Category: Civic ValuesCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoSilver - "El Peso del Bullying" - Diversity And Inclusion Category / Luum Awards Luum Awards Dec 2023 Luum Awards 2023 - Geneva, SwitzerlandMedal: SilverCategory: Essence Of The MessageSub-Category: Diversity And InclusionCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoSilver - "El Peso del Bullying" - PR & CRM Category / Luum Awards Luum Awards Dec 2023 Luum Awards 2023 - Geneva, SwitzerlandMedal: SilverCategory: Essence Of The MessageSub-Category: Academic Values: PR/CRM CategoryCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoBronze - "El Peso del Bullying" - Category / La Vara Creative Awards La Vara Creative Awards Nov 2023 La Vara Creative Awards 2023 - Dominican RepublicMedal: BronzeCategory: Promo and ActivationsCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoBronze - "El Peso del Bullying" - Health and Pharma Category / La Vara Creative Awards La Vara Creative Awards Nov 2023 La Vara Creative Awards 2023 - Dominican RepublicMedal: BronzeCategory: Health and PharmaCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoBronze - "El Peso del Bullying" - Social Responsability Category / La Vara Creative Awards La Vara Creative Awards Nov 2023 La Vara Creative Awards 2023 - Dominican RepublicMedal: BronzeCategory: Social responsabilitySub-Category: Social Responsibility Prints / NGOs / Government / Non-profit actionsCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoSilver - "El Peso del Bullying" - Design Category / La Vara Creative Awards La Vara Creative Awards Nov 2023 La Vara Creative Awards 2023 - Dominican RepublicMedal: SilverCategory: DesignCase: El Peso del BullyingClient: JumboAgency: Ogilvy
- Awarded to Jean SotoGold - "Doble carácter, Doble Reserva" - Alcoholic Beverages Category / Effie Awards Effie Awards Dominican Republic Jun 2022 Effie Awards 2022 - Dominican RepublicMedal: GoldCategory: Alcoholic BeveragesCase: Doble carácter, Doble ReservaClient: BrugalAgency: Pages BBDO
- Awarded to Jean SotoGold - "Un Éxito Leyendario" - Sustained Success Category / Effie Awards Effie Awards Dominican Republic Jun 2022 Effie Awards 2022 - Dominican RepublicMedal: GoldCategory: Sustained SuccessCase: Un Éxito "Leyendario"Client: BrugalAgency: Pages BBDO
- Awarded to Jean SotoSilver - "Un Éxito Leyendario" - Alcoholic Beverages Category / Effie Awards Effie Awards Dominican Republic Jun 2022 Effie Awards 2022 - Dominican RepublicMedal: SilverCategory: Alcoholic BeveragesCase: Un Éxito "Leyendario"Client: BrugalAgency: Pages BBDO
- Awarded to Jean SotoShortlist - Design Category / Young Lions Awards Young Lions Awards Apr 2022 Young Lions 2022 - Dominican RepublicShortlistCategory: DesignCase: Re/Create by PresidentClient: Presidente
- Awarded to Jean SotoShortlist - Digital Category / Young Lions Awards Young Lions Awards Apr 2022 Young Lions 2022 - Dominican RepublicShortlistCategory: DigitalCase: Terapia Para Traumas DigitalesClient: Scotiabank
- Awarded to Jean SotoBronze - "Somos Asi Porque Somos de Aqui" - Craft Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: BronzeCategory: CraftSub-category: Photography PrintsCase: Somos Asi Porque Somos de AquiClient: BrugalAgency: Pages BBDO
- Awarded to Jean SotoGold - "Lo que Realmente Aportas" - Direct Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: GoldCategory: DirectSub Category: Using ambient MediaCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoGold - "Lo que Realmente Aportas" - Live Experience or Activations Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: GoldCategory: Promo & ActivationsSub Category: Live Experience or ActivationsCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoGold - "Lo que Realmente Aportas" - Live advertising and events Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: GoldCategory: ExteriorsSub Category: Live advertising and eventsCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoGold - "Lo que Realmente Aportas" - Media Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: GoldCategory: MediaSub Category: Using Ambient Media Small ScaleCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoGold - "Lo que Realmente Aportas" - Social Responsability Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: GoldCategory: Promo & ActivationsSub Category: Social Responsibility / NGOs / Government / Non-profit actionsCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoGold - Student Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: GoldCategory: StudentCase: Equal AvatarClient: United Nations
- Awarded to Jean SotoSilver - "Lo que Realmente Aportas" - Using Events & Actions Category / La Vara Creative Awards La Vara Creative Awards Nov 2021 La Vara Creative Awards 2021 - Dominican RepublicMedal: SilverCategory: MediaSub Category: Using Events/ActionsCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoBronze - "Somos Asi Porque Somos de Aqui" - Alcoholic Beverages Category / Effie Awards Effie Awards Dominican Republic Jun 2021 Effie Awards 2021 - Dominican RepublicMedal: BronzeCategory: Alcoholic BeveragesCase: Somos Asi Porque Somos de AquiClient: BrugalAgency: Pages BBDO
- Awarded to Jean SotoGold - "Lo que Realmente Aportas" - Media Innovation Category / Effie Awards Effie Awards - Dominican Republic Jun 2021 Effie Awards 2021 - Dominican RepublicMedal: GoldCategory: Media InnovationCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoGold - "Stairway to Heaven" - Sustained Success Category / Effie Awards Effie Awards Dominican Republic Jun 2021 Effie Awards 2021 - Dominican RepublicMedal: GoldCategory: Sustained SuccessCase: Staiway to HeavenClient: BrugalAgency: Pages BBDO
- Awarded to Jean SotoSilver - "Lo que Realmente Aportas" - Low Budget Category / Effie Awards Effie Awards Dominican Republic Jun 2021 Effie Awards 2021 - Dominican RepublicMedal: SilverCategory: Low BudgetCase: Lo que Realmente AportasClient: Sanar una NaciónAgency: Pages BBDO
- Awarded to Jean SotoSilver - "Lo que Realmente Aportas" - Media Content & Partnership Category / Effie Awards Effie Awards Dominican Republic Jun 2021 Effie Awards 2021 - Dominican RepublicMedal: SilverCategory: Media Content & PartnershipCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
- Awarded to Jean SotoSilver - "Lo que Realmente Aportas" - Media Idea Category / Effie Awards Effie Awards Dominican Republic Jun 2021 Effie Awards 2021 - Dominican RepublicMedal: SilverCategory: Media IdeaCase: Lo que Realmente AportasClient: Sanar Una NaciónAgency: Pages BBDO
Languages
- enEnglish
- spSpanish
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