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Rafael Zur

Rafael Zur

Followers of Rafael Zur2000 followers
location of Rafael ZurXanten, North Rhine-Westphalia, Germany

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  • Timeline

  • About me

    Sales Manager for B2C & B2B I Master of Arts (M.A.) I E-Commerce Manager (MMA)

  • Education

    • Münchner Marketing Akademie

      2017 - 2017
      E-Commerce Manager Digital Commerce

      Activities and Societies: Zertifizierter E-Commerce Manager (FH) Kernpunkte aus dem Training:Grundlagen eBusinessShop SystemeWebshop ManagerWebshop MarketingShopwareAffiliate Programme

    • FOM Hochschule für Oekonomie & Management

      2011 - 2012
      Master of Arts (M.A.) Marketing & Sales 2,1

    • FOM Hochschule für Oekonomie & Management

      2008 - 2011
      Bachelor of Business Administration (BBA) Marketing & Sales 2,5

  • Experience

    • Henkel

      Sept 2005 - Mar 2012

      Sales representative with responsibility for regional key account management at Rewe XL and Kaiser‘s and supporting the regional key account manager at Globus, Wasgau and Rewe West.* representative at the trade fair (Hit, Toom, Rewe)* annual appraisal* marketing and competition analysis* project managementsuccess:* increase of regional business volumen* improve of working process and projects responsibility: * planning and monitoring the adhesive * production and project management* optimization and reduction of product stock success:* reduction of waste stock * optimization of product process Vocational training as Industrial ManagerDepartments: Global Marketing Adhesives Purchasing DepartmentIndirect MaterialsSales Materials ManagementIHK certificateMax-Weber-Berufskolleg, DuesseldorfGrade: 1.7 („good“)

      • Regional sales manager

        May 2008 - Mar 2012

      • Sales materials management

        Jan 2008 - May 2008

      • Apprenticeship: Industrial Manager

        Sept 2005 - Jan 2008

    • Methode Brigitte Kettner GmbH

      Apr 2012 - Feb 2013
      Sales management

      * Acquisition of new customer* Support at the construction of a sales structure in Germany * representative at the trade fair (Beauty Duesseldorf & Munich)* marketing and competition analysis

    • Omega Pharma Deutschland GmbH

      Feb 2013 - Mar 2018

      Sales and profit responsibility for mass market & eCommerce. Experience and expertise for national key accounts (EDEKA & REWE-Group). (till May 2017)Experience and expertise for national key accounts in online pharmacy (DocMorris, apo-rot, Sanicare, Besamex, Eurapon, medpex, Vitalsana, Pelikan) and mass market (amazon & vitafy). (till March 2018)Project management and coaching. Brands include Abtei®, Granufink®, Pencivir®, Wartner®, AZARON® and Yokebe. Sales and profit responsibility for national and regional key accounts (Rewe Group). Brands include Abtei and Settima.

      • National Account Manager (Mass Market / e-Commerce)

        Mar 2016 - Mar 2018

      • Key Account Manager Mass Market

        Feb 2013 - Feb 2016

    • GSK

      Apr 2018 - Sept 2019
      ECommerce Strategy Lead DACH

      eCommerce Strategy & Implementation DACH

    • Coty

      Jan 2020 - May 2021
      Senior Key-Account-Manager

      Annual meetings with the customer Kaufland (incl. CEE)Project managementTeam leadership of 3 employees

    • Zur Consulting

      Dec 2020 - now
      Gründer

    • INEOS Hygienics

      Jun 2021 - Aug 2023
      EU Sales Manager - Retail

      Establishment/expansion of distribution for INEOS Hygienics Project management (different areas - f.e. stock management / obsolete goods)Creation and adaptation of a strategy for Germany based on the portfolio providedSupport of global marketing in the development and implementation of actions/measures in Germany

    • Lindt & Sprüngli Deutschland

      Sept 2023 - now
      Nationaler Key-Account-Manager

      Betreuung des Handelskunden Kaufland und KWH

  • Licenses & Certifications