Tin W.

Experience

• 

  Consumer Council

  Jun 2007 - Aug 2007

  Intern

  • Prepared visuals around Hong Kong and write-ups for the Council's new Shopsmart website (http://shopsmart.consumer.org.hk) dedicated to the protection of Mainland visitors shopping in Hong Kong.

• 

  City University of Hong Kong

  Jan 2010 - May 2010

  Part-time Instructor

  • Taught undergraduate students on concepts and software in Computer-aided Translation e.g. SDL Trads and Across

• 

  IKEA

  Jun 2010 - Aug 2012

  Sales Supervisor

  • Facilitated the smooth provision of service on the sales floor• Boosted sales by coordinating with in-house designers to display furnishing ideas to store visitors• Managed a team of coworkers and involved in rostering, performance review and interviewing new team members.

• 

  Oxford University Press

  Aug 2012 - Oct 2022

  Senior Digital Project Specialist

  • Managing end-to-end project and product delivery for mobile dictionary apps, e.g. Oxford Advanced Learner’s English-Chinese Dictionary and Oxford English-Chinese Dictionaries • Growing the subscription business and product marketing• Performing customer preference/UX research by interviewing and collecting and analysing comments on App Store/Google Play • Designing roadmaps for enhancements and updates• Creating wireframes & mock-up to facilitate product planning for sales, marketing, customer service teams, and the board of directors for the understanding of digital trends and customers’ needs• Preparing technical specifications and leading Software Architects and Test Leads to finalize the document• Prioritising features with stakeholders to facilitate functional tests and release • Coaching editors to update dictionary databases and improve the digital publishing workflowAchievements• Boosting average sales of the app +27.56% per month compared with the last project and creating a recurring revenue stream for the company to support future projects• Keeping the subscription retention rate above 65% by providing new content and functions to the latest product, “Oxford English-Chinese Dictionaries” every quarter• Advocated the Subscription model in 2017, built Oxford English-Chinese Dictionaries which features a Subscription service to access all English-Chinese Dictionary resources in 2018. • Proposed new UI and features for the successor of the app (OALECD8) in 2014, and released in 2015.• Revamped school-user-facing website for product redemption workflow, and product entitlement for school users.• Responsible for the operation of the team's Facebook page. Set the tone & manner of regular content updates Show less

• 

  Barnet Council

  Jan 2023 - May 2023

  Library Volunteer

  A volunteer role I assumed while looking for my next role. Working in the library allows me to meet more people, form connections with the neighbourhood, and learn more about my new home.

• 

  Manchester City Council

  Jun 2023 - Jul 2024

  Project Officer (Website redesign)

  • Led the website redesign project and transformed the existing NWRSMP website from a local council member-facing website to one which provides information on welcoming everyone moving into the North West.• Understood and defined the requirements by interviewing with stakeholders; Create prototypes with Figma to visualize the UX of the website.• Led an away day with subject matter experts to synchronize the team’s idea on the subject and sourced training on web accessibility and content discoverability (SEO) to ensure that the content of the website will follow the right direction in the future. • Worked with the project leads to curate content which highlights the work of the NWRSMP and general information on living in the UK for migrants; Editing their work to ensure that the • Designed the UI and UX of the website and provided wireframe and prototyping for internal review with Figma before finalising the work order for the developer. Show less

• 

  Oxford University Press

  Aug 2024 - now

  Assistant Product Owner