Michelle Goodwin

Experience

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  Cisco Systems

  Jun 1997 - Jan 2000

  Project Manager

  Provided editorial assistance & project management for Cisco Connection Online business unit including:- Composed new content for corporate web site- Participated in website usability testing program- Lead first SEO program documenting & implementing best practices- Overhauled corporate web publishing standards: "Cisco Connection Online Publishing Guide"

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  DVWD

  Feb 2000 - Jan 2013

  Project Manager

  Provided project management for web, e-commerce, and software projects including:- Orchestrated the creation or redesign of over 60 web sites - Developed and executed online marketing plans including paid and organic search- Created e-commerce, portals, CMS, and custom web-based systems - Performed QA testing for all projects in-production and post-development- Authored original content for online and print publications

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  Triple Line Solar

  Jan 2013 - Jan 2016

  Project Manager

  Managed company marketing and sales programs including:- Designed and launched 3 new company websites increasing online leads by 200%- Introduced sales administration guidelines to increase productivity- Managed 30+ solar installation projects from lead generation to customer delivery- Implemented Zoho CRM system substantially increasing sales pipeline efficiency

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  Counterstrain Academy, LLC

  Sept 2016 - May 2021

  Program Manager

  Program Manager for a continuing education academy- Increased enrollment in health care continuing education program by 30% - Ongoing program development, curricular development, faculty support, student advising- Organized annual health care conference with 20% year over year increase in attendance- Oversees development of customized software to manage student and practitioner program participation- Ongoing generation of content for print and online curriculum- Spearheaded new corporate website with multiple vendors, content providers & stakeholders Show less

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  Senior Stewards Acting For the Environment

  May 2021 - now

  Executive Director