PONMUTHU KRISHNAN

Experience

• 

  Limberlink Technologies Pvt Ltd

  Sept 2009 - Feb 2011

  Market Research Manager

  • Worked simultaneously on Title Insurance Project for AMER clients, also conduct Market Research for inhouse applications (Ninjacart and Money Manager- Moneyview) • Generate regular reports and ad-hoc analyses to communicate key findings and metrics to internal teams and senior management• Developed Career Map in various Clusters for the Freshapples Project.• Ensure that research projects and Campaigns are conducted effectively, efficiently, and within allocated budget.

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  Tata Consultancy Services

  Feb 2011 - May 2018

  Sr. Business Analyst, FMCG/Market Research

  • Involved in developing holistic solutions and action plans for Nielsen's FMCG clients, utilizing Nielsen software’s and data platforms (RMS, CASE and Nitro) along with SQL.• Analyzing of Sales and Distribution data, business Issues and formulate business models using excel and client specific tools.• Assisted the Onshore SPOC’s in developing research proposals and undertaking analysis of a number of products• Analyze Client Business based on internally maintained Client databases and extract data(using SAS & other Client specified tools) in an effort to uncover new opportunities for client’s sales & marketing programs• Build trend analysis for the forecasting of specific business trends. Analyze the variables and factors affecting the sales.• Create and maintain client data dictionaries, perform data quality checks on deliverables, and chart/graph data as requested.• Provide comparison between Client Business and their competitors by monitoring and analyzing Clients trends.• Assigned the tasks of transforming data from market research into clear marketing recommendations• Responsible for supervising and monitoring a team of eight members• Active co-ordination on the deliverables, from interpretation of the brief (Issue/Analysis) through the final report and presentation. • Provide consultation and recommendation for business improvement of the clients.• Handled the tasks of providing consumer perspective and insight• Build and maintain on-going business partner relationships with client contacts.• Training and mentoring team of new Joiners. Show less

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  GapBridge

  May 2018 - May 2019

  Lead Business Analyst

  • Responsible for data transfer and migration of customer master & Partner data into SAP's MDM, SFDC for VMWare Client.• Managing multiple stakeholders across organizations (VMWare & Dell) to define the processes and requirements accurately.• Role of an SFDC Administrator in Addition/Deletion and Validation of Customer Master & Partner data• Generated and assessed reports on business performance to determine opportunities for growth and improvement.• Prepare Monthly & Weekly KPI dashboards on the data migration process and update to the Stakeholders.• Responsible for supervising and monitoring a team of 11 members. Set clear goals and objectives for team members and monitor their performance against key metrics. Show less

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  Concentrix

  May 2019 - Feb 2020

  Business Analyst
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  VMware

  Feb 2020 - Jan 2024

  • Senior Business Analyst

    Aug 2022 - Jan 2024

  • Business Analyst II

    Feb 2020 - Aug 2022
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  Randstad Digital

  Dec 2023 - Nov 2024

  Data Management Lead