Yi Hsuan Lai

Experience

• 

  MISAINE TAIWAN CO., LTD

  Jun 2012 - May 2017

  ∙ Led design communication for Starbucks Japan merchandise.∙ Developed market-aligned color schemes and styles. ∙ Designed holiday-themed visuals for global Starbucks merchandise.∙ Developed color schemes tailored to diverse markets.

  • Lead Designer of Starbucks Japan

    Jan 2014 - May 2017

  • Product Designer (2D)

    Jun 2012 - Jan 2014
• 

  Giant Group 巨大集團

  Jul 2018 - Dec 2023

  ∙ Developed annual design language and core colors for Mountain Bikes & components.∙ Managed end-to-end projects from concept to mass production.∙ Researched and applied new materials and techniques.∙ Created global merchandise color schemes and visuals.∙ Communicated with global markets for design alignment. ∙ Designed color schemes for global Giant Mountain Bike merchandise.∙ Ensured seamless execution from planning to final production.∙ Communicated with global markets for design alignment.

  • Senior Designer of Color & Graphic

    May 2021 - Dec 2023

  • Designer of Color & Graphic

    Jul 2018 - Apr 2021