Bettina Bernabe

Experience

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  Manila Standard Today

  Jul 2010 - Dec 2012

  Writer / Contributor

  •Wrote about and took photos of various media events such as press conferences, fashion shows and product/restaurant launch parties, etc. •Did interviews for profile features and wrote reviews about food/ restaurants, travel destinations, real estate, health and wellness, fashion, etc.

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  Revolver Studios Inc.

  Sept 2010 - Dec 2010

  Marketing Assistant

  •Provided assistance in marketing strategies and write-ups.•Provided assistance in the preparation of budget proposals for submission to potential clients/ advertising agencies for television commercial projects•Attended project bids & briefings, and reported directly to the Executive Producers regarding updates and requirements

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  ABS-CBN

  Dec 2010 - Mar 2011

  Researcher

  •Researched for the Current Affairs Program “Ako Ang Simula” which aims to uplift the less fortunate by connecting them to the charitable arm of the network. •Member of the initial concept and program development group for the TV show.•Conducted interviews in the field and led presentations to management.

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  Wishcraft Creative Affairs Team Inc.

  Mar 2011 - Feb 2016

  Senior Creative Writer

  Conceptualized for live consumer and corporate events, below-the-line activations and other creative marketing engagement efforts for a great variety of brands. Also worked as a creative writer for campaigns and print ad materials, a scriptwriter (and sometimes as a stage manager and talent coordinator) for live events as well. Clients/brands handled: Globe Telecom (corporate events, Prepaid, Postpaid, Home, Tattoo, phone launches, etc.), Unilever (corporate events, Rexona, Dove, Selecta, Knorr, Breeze, etc.), Samsung, LG, Unilab (corporate events, Tuseran, Solmux, Neozep, etc.), Shell, Doowee Donut, Sykes, Levi's Show less

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  Consultant / Self-Employed

  Jan 2016 - now

  Creative Content Strategist & Writer

  I conceptualize, create, and collaborate with innovative brands, organizations, and SMEs that aim to communicate or infuse positive, and thoughtful messages in a strategic and meaningful manner. Some of the things I can help you with: A. Ideation & Insighting for Creative ContentB. Content Strategy, Marketing, and PlanningC. Content Creation - Copywriting (for branding, marketing, and websites) - Personal or corporate branding - Scriptwriting (events and AVPs) - Feature writing (articles, reviews, profiles) - Speechwriting (motivational, special occasion, demonstrative speeches) - Creative Direction & Production for video/photo outputsBrands/companies I've worked with: Vero-ASEAN, Lactacyd, Burger King, Diwa Publishing, Samsung AV, Wyeth Nutrition, Philips, Unilab, FOX, Star, Fitness First, Shell, ICATS, Puregold, Bureau of Fire Protection, etc. Show less

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  Primer Group of Companies

  Oct 2016 - Feb 2017

  Senior Copywriter

  I've worked on campaigns, online and on ground/in-store marketing efforts for brands and retail stores such as R.O.X., Grind, Res Toe Run, Backjoy and The Travel Club.

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  CIIT College of Arts and Technology Inc.

  Apr 2017 - Oct 2017

  Academics Lecturer

  I taught Copywriting, Business Ethics and Business Communications classes to Multimedia Arts students, in preparation for their possible work life experiences after graduation.

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  B-Line Integrated Marketing Communications, Inc.

  Oct 2017 - now

  Managing Partner for Creatives & Strategy

  Creative Writer | Director | IMC Strategist B-Line Integrated Marketing Communications, Inc. is a boutique agency that aims to empower you and your brand through on ground and online marketing efforts, and everything in between. We integrate all these tactics in a strategic way to communicate your message and make your brand stand out.Brands/companies we've worked with: Uniqlo, HSBC, Prime Video, AXA, Toyota, KoolFever, Mitsubishi, R.O.X.