Robert L. Murden

Experience

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  Carling O'Keefe Brewery (Molson-Coors)

  Jan 1972 - Sept 1977

  Manager - Advertising

  Carling O’Keefe was a multinational brewer, tobacco and wine company with offices,Toronto, Chicago & Stellenbosch. Carling O’Keefe, Fosters & Molson’s merged in the 90’s.ACCOMPLISHMENTS: • Responsible for creating, sourcing and producing advertising and promotional material for the Canadian and the US markets • Part of a cross functional team to market and stage mainline events such as: Canada Cup of Hockey, Team Canada (Hockey), Toronto Argonaut Football, Olympic Athlete Benefit Concert, California Jam, NASCAR Team, several rock concerts and televised benefit shows. Show less

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  Herzig Somerville

  Jan 1977 - Jan 1981

  Sales Manager

  Herzig-Somerville was considered to be the premier pre-press and printing company in North America. ACCOMPLISHMENTS: • Hired as an Account Representative to market their pre-media/printing products • Promoted to Sales Manager after 6 months • Retooled the Sales Group by implementing sales training programs, creating Sales Buddies and adding additional sales executives and CSR’s increasing sales by 30% • Restructured underperforming accounts into profitable and maturing relationships• Applied current industry models and best practices to improve customer service levels and to be more responsive to rapidly changing client needs and market conditions Show less

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  PHOTRA / Communicorp Multimedia now St. Joseph Content

  May 1981 - Jan 2003

  Vice President of Sales & Marketing - Equity Partner

  One of Canada’s top Pre-Media production companies servicing the advertising and graphic arts community in Canada, United States, and Mexico. In May 1999 Communicorp (a TSX company) purchased my company retaining me as Vice President. CMI provided a unique service offering of photography, design, and project management to a client portfolio that included: Walmart, HBC, Sears, Canadian Tire, and Kraft.PRE-ACQUISITION:Co-Owner - Vice President of Sales & MarketingACCOMPLISHMENTS: • Grew sales 400% first two years • Diversified client mix and expanded selling territory to United States & Mexico • Responsible for client base of keynote accounts as, Kraft, Laura Secord, Staples, Imperial Oil, IKEA, Bell, Roche Partners, Coca Cola, Corona, Tel-Mex and Disney • Negotiated multi-million dollar contracts with Kraft, Coca-Cola, GM and Staples • Incorporated four new companies: an art studio, a photo studio, a print management enterprise, and a production studio for a mainline agency • Assumed General Manager responsibilities while continuing to lead sales POST ACQUISITION:Vice President of Sales & Leadership Team MemberACCOMPLISHMENT: • Merged two sales teams of 20 plus direct reports and streamlined customer service department setting business and performance objectives • Optimized customer touch points to make the buying experience engaging and positive • As member of Senior Leadership Team tasked to set-up and manage a new division. This new service offering was mandated to create and engineer complete marketing assignments • Repositioned the existing product line to reflect changing market trends and customer needs • Mentored and trained sales group to market the broadened full service offering • Negotiated several large contracts with national retailers for providing marketing services Show less

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  Rayment & Collins

  May 2005 - Oct 2007

  Director of Sales & Marketing

  A highly regarded company specializing in the creation and production of marketing co-lateral. ACCOMPLISHMENTS:• Successfully increased client base by onboarding new clients (ie General Motors)• Transitioned a marginal account to a large profitable one (over $1,000,000/ annum.)• Part of a team assigned to re-brand the company and identify new forward-looking product initiatives• Launched variable print and web2print products • Introduced several new mid-size DM agencies contributing to new digital press revenues Show less

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  General Printers

  Oct 2007 - Mar 2009

  Director: New Business Development

  Primarily a B2B trade publication printer and fulfillment house. ACCOMPLISHMENTS:• Evaluated sales targets and sales strategies of team then facilitated a forward looking mind-set moving them from that of a “discount trade publication representative” to “a solutions provider” of marketing communication material• Launched several new product offerings, notably a robust digital edition application c/w with animation and search capabilities for magazine and trade journal publishers• Researched and proposed to a social B2B networking website for trade publications built around interest silos• Propelled team to hunt new accounts and harvest “low hanging fruit“ within existing accounts• Monitored and maintained currency of sales and promotional material• Onboarded several keynote accounts Show less

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  Acuity Innovative Solutions

  Mar 2009 - Nov 2009

  Account Development Manager

  A new knowledge, full service provider of creative print communications and marketing collateral. ACCOMPLISHMENTS:• Introduced an international cosmetics company and within 6 months traded mid 6 figures of creative art and photography sales• Introduced several significant new pieces of business• Established a strategic alliance with a economic development branding agency to assist municipalities and the hospitality industry within the Central Ontario Tourist Region to market and promote themselves while “the eyes of the world” were focused there during the exceptionally strategic initiative of 2010 G8 & G20 Summit in Toronto and Huntsville. Show less

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  Enterra Utility Contractors

  Nov 2009 - Jan 2011

  Project Co-ordinator

  A joint venture company between Black & MacDonald and R. B. Somerville specializing in civil utility construction (hydro, wind, solar, gas, & telecommunication).RESPONSIBILITIES:• Collaboratively managed large electrical civil projects such as; York-Finch subway, Ministry of Transport building disentanglement, new OPP Forensic Sciences Facility, plus rehabilitation of hydro services in mature subdivisions • Monitored construction schedules • Continually reviewed performance objectives• Monitored and estimated additional labour and material costs for billing• Reviewed and validated client documents accuracy of engineering and construction needs, costing and then arrange client sign offs • Fostered strong relationship with Toronto Hydro and other client partners• Maintained quality assurance for material specification and records Show less

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  Riverside Group

  Nov 2011 - Jan 2016

  Chief Inspiration Officer

  This company is comprised of an amalgam of entrepreneurial and corporate executives who apply their combined strategic and tactical experience to help small and medium sized organizations experience accelerated growth in sales revenues and bottom line operational enhancement.ACCOMPLISHMENTS:• Worked with marketing/branding agency and the GTMA to create a digital and print promotional campaign to merchandise the GTHA as a place to locate world-class businesses while the “eyes of the world” were focused on Toronto during the June 2010-G20 summit • Advised and co-developed a “New Knowledge” social portal targeted to the academia and related public and private organizations• Developed 1:1 marketing tools and communication collateral for ReMax• Created and maintained 1:1 marketing and communication tools for the United Church• Developed a Web2Print solution for a national hardware retail chain to create, print and distribute sales collateral and digital media.• Assembled a group of entrepreneurs to purchase a large publisher in the Caribbean• Partnered with BrandAid Haiti (a charitable organization) on a number of marketing initiatives and events to provide financial relief stemming from 2010 Earthquake Show less

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  York Regional Police

  Sept 2013 - Aug 2015

  Community Liaison Representative

  Appointed by the Mayor of Georgina and District 3 commanding officer of the YRP to be the Community Liaison Person for the southern neighborhoods of Keswick Ontario

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  WSG

  Jul 2016 - now

  Business Builder & Program Devloper in field of Workplace Health and Safety