Asim Rafique

Experience

• 

  ARABIAN PACKAGING Co LLC

  Dec 2002 - Sept 2015

  • Establish, maintain and expand relationships with existing key customers and other relevant contacts to have continued business ties.• Retaining existing client base, securing new business and achieving company’s sales target.• Setting monthly sales and collection target for sales individuals.• Supervise sales and customer service team in their routine activities to help them achieve and exceed targets.• Conducting weekly, monthly and quarterly review on sales representative’s performance to identify gaps and take appropriate actions.• Finalizing sales agreements; including negotiations with key customers about prices, product specifications, delivery and payment terms, the drawing up the conclusion of contracts and conditions.• Pricing decision on existing and new products.• Maintaining account profitability for all the customers.• Monitoring overall sales receivables accounts to ensure collections are prompt and within the vendor’s agreed credit terms.• Identifying and monitoring the performance of competitors in the market place.• Formulating and implementing sales strategies based on market trends.• Develop specific plans and pricing strategies to ensure balanced production load on all types of company’s products.• Manage daily sales activities of sales staff to drive them to generate increased sales and revenue. • Preparing business proposals/presentations for sales projects.• Organizing training for sales team and maintaining constant dialogue to optimize productivity.• Preparing, analyzing sales reports, budgets and forecasts.• Direct and coordinate activities with other departments to influence faster turnaround on new development, production and shipment.• Resolve customer complaints regarding products and service.• Product reengineering and cost effective solutions to remain competitive and provide buyers with best value for money. Show less • Managed major key accounts from ceramics, mineral water, beverage, fresh produce and pharmaceutical industry for their corrugated packaging requirement.• Accomplished average monthly sales revenue worth AED 7 million per month with consistent improvement of 8-12 % year on year.• Handled portfolio generating annual revenue of AED 84 million.• Exposure of handing both local and export customers.• Managed to introduce 4 new accounts which were later listed in top 15 of company’s profile.• Initiated and successfully changed beverage industry from white top cartons to brown top.• Excellent knowledge of Microsoft Excel to analyze raw data, track products sales on weekly and monthly basis to spot upward and downward trends helping identify lapse and taking appropriate actions. Show less

  • Asst. Sales Manager

    May 2011 - Sept 2015

  • Sr. Sales Executive

    May 2007 - Jun 2011

  • Customer Service Executive

    Dec 2002 - May 2007
• 

  Express Pack Print

  Sept 2015 - now

  Sales & Business Development Manager