Rob Woltman

Experience

• 

  Daimler

  Jan 2004 - Jun 2004

  Sales Planning & Reporting

  Internship at Smart GmbH, Böblingen. Department: Marketing & Sales. Team: Sales Planning & Central Order Processing.• Creating daily, weekly and monthly sales and inventory reports• Handling ad hoc reporting queries• Creating a database with historic sales and stock figures

• 

  Google

  Apr 2008 - Apr 2014

  • Develop integrated and data-driven marketing recommendations that align with client objectives• Quantify high impact opportunities with clear traffic, performance and budget recommendations• Partner with sales operations to develop tools, templates and frameworks to scale client analyses• Work with market research companies to conduct third-party industry research • Advising major online advertisers on new Google products and online marketing • Google AdWords/Analytics implementation & ROI Optimization • Recruitment & Interviewing

  • Industry Analyst Retail

    Oct 2012 - Apr 2014

  • Account Strategist

    Oct 2010 - Sept 2012

  • Account Manager

    Apr 2008 - Sept 2010
• 

  Google

  Sept 2014 - Dec 2014

  Competitive Intelligence Lead

  Leading a research project aimed at creating a view on competitive intelligence focused on mobile direct response measurement & attribution.

• 

  Google

  Jul 2015 - Dec 2017

  • Advise customers in making the transformation towards programmatic marketing• Deliver advanced actionable insights on Measurement and Attribution• Deliver customer insights by synthesizing data from various sources Ad interim - Responsible for quarterly and annual Business Planning. Sales strategy and execution. Interim member of the MT.

  • Senior Analytical Consultant

    May 2014 - Dec 2017

  • Sales Operations Manager

    Jul 2015 - Jan 2016
• 

  Bol.com

  Jan 2018 - now

  • Product Development oversight of four IT & Data Science Innovation teams (40 FTE)• Responsible for innovation that helps customers find the right product as they search and browse the bol.com platform• Responsible for growing search and browse monetization through (performance) advertising • Product Development oversight of four IT & Data Science Innovation teams (20 FTE)• Responsible for IT/DS innovations across all traffic sources, with teams working on Paid traffic, Search Engine Optimization, Affiliate Marketing and Marketing Effectiveness • Responsible for enhancing bol.com's Digital Marketing Effectiveness• Data Science Product Manager: Bidding Automation, Audiences, Incrementality & Attribution • Responsible for cross channel marketing and customer insights in the lifestyle cluster• Improved forecasting and collaboration between performance marketing and business teams

  • Group Product Manager Search

    Sept 2021 - now

  • Group Product Manager Traffic Acquisition

    Sept 2020 - Sept 2021

  • Product Manager & Lead Marketing Effectiveness

    Feb 2019 - Sept 2020

  • Online Marketing Consultant

    Jan 2018 - Feb 2019