Lerato Lelia

Experience

• 

  Rhodes Music Radio

  Apr 2011 - Oct 2012

  Radio Broadcaster

  Started off as a news reader for Rhodes Music Radio and excelled at it. I was later on offered the opportunity to host and produce my own shows weekly.

• 

  South African Library of the blind

  Oct 2012 - Nov 2013

  Narrator

  Narrating books for the blind

• 

  Gadra Education

  Jan 2013 - Dec 2013

  Mentor

  I mentor students at Gadra Education centre. This is an opportunity for me to give back to the community and forms part of my vision to mentor a multiple number of young students who need academic support and help with their future plans.

• 

  Central Media Group

  Jan 2014 - Nov 2014

  Intern as a multimedia journalist

  My responsibilities includeWriting for radio, print and web.Interviewing people for news articles and for profiles for the magazine. Editing audio and recording and editing of news features that are broadcast on air. Research and general journalistic duties and expectations.Meeting publication deadlinesGeneral journalistic duties

• 

  OFM

  Mar 2015 - Dec 2019

  Gather and compile an entertainment news report for radio.Mon - Friday 10:37am , 12:37pm & 14:373minute snippets of the latest entertainment news.Audio recording and editingBlog Updating using content management systemSocial media management of account @ofmenow on twitter Live on OFM Mondays - Fridays 9am - 1pm on Mod-Morning Magic and Saturdays 7-10pm on The Party Zone Website - http://www.ofm.co.zaTwitter - @leecaramelInstagram - lleecaramel Facebook - Lerato Lelia LeecaramelResponsibilities include:Audio Editing and updating blog informationContent Production Social Media Management during the show Broadcasting Main Responsibilities included:Weekly station programming schedule managementManaging the station's competition detailsReceptionistAd Hoc duties assigned by management Main Responsibilities included:Weekly meetings on music to be played on the stationLoading and editing music on the AV systemKeeping up with international and local charts of music releasedMusic schedule Updating dates on expired musicManaging playlist and music logsManaging station's music library

  • Entertainment News reporter and Social Media Account Manager

    Oct 2016 - Dec 2019

  • Radio Personality

    Mar 2015 - Nov 2019

  • Programming Coordinator

    Apr 2014 - Nov 2017

  • Assistant Music Compiler

    Mar 2015 - Jan 2016
• 

  KSO Creations

  Jan 2018 - Jun 2020

  Social media and community manager

  In my role I am responsible for: - Developing, implementing and managing a social media strategy.- Briefing content production for various channels.- Owning social media channels including: Facebook, Instagram, Twitter & YouTube.- Monitoring competitive communities for tactical opportunities.- Being the voice of the brand on social media channels.

• 

  SMME

  Feb 2020 - now

  Social Media Marketing Consultant

  Social media strategist, digital marketer and community manager. This is on a 2-month contract basis. I am responsible for:- Establishing social media pages- Developing social media content calendars for businesses- Creating content for brands- Building and developing their social media accounts- Communicating with online audience- ORM- SEO- Community managementImpact:I have helped small businesses make their mark on social media. From 0 followers to hundreds and thousands. Giving the owners power to become social media savvy so they can grow their brand awareness and become competitive. Show less

• 

  PrimePixels

  Aug 2020 - now

  Account Manager and Content Marketer

  In my current role I am responsible for: • Ensuring brand content, on all social media platforms including the websites and GMB, are up to date. Measuring site performance for lead generation and target audience lasering and growing the brand's market. • Creating content copy and design using Canva and Photoshop. • Developing and following the brand online marketing strategy. • Performing web and social media audits, analytics reports, and competitive research on a monthly basis. • Carrying out research into marketing trends and strategies.• Monitor, measure, and report on digital marketing campaigns.• General Public Relations as and when required. • Community management across all social media (on Facebook, Instagram, Youtube, LinkedIn, etc.)• Scheduling of all social media posts.• Managing and overseeing social media content in conjunction with Content Managers, Designers and the Marketing team - to ensure content is aligned with strategy and content drives engagement. Show less