Alexandra Jugureanu

Alexandra Jugureanu

Educational E-Content Junior Developer

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location of Alexandra JugureanuLondon, England, United Kingdom

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  • Timeline

  • About me

    Human-Centered Innovation Lead @ Innovate UK Business Connect

  • Education

    • University of Exeter Business School

      2023 - 2023
      Circular Economy Masterclass

      Delivered by the University of Exeter Business School’s Centre for Circular Economy, and supported by the Ellen MacArthur Foundation, one of the world’s leading Circular Economy organisations.

    • University of Leicester

      2011 - 2015
      Doctor of Philosophy (Ph.D.) Sociology

      Thesis: The ‘New Science’ of Happiness? A sociological exploration of the emergence and ascendancy of happiness studies

    • University of Bucharest

      2006 - 2009
      Bachelor’s Degree Sociology, Communication and Public Opinion

      Dissertation title: TV or mother’s hug? A qualitative examination of happiness at the age of 8

    • Brunel University London

      2009 - 2010
      Master’s Degree Social and Cultural Research Master with Merit

      Dissertation title: Lay theories and the cultural contingency of happiness

  • Experience

    • SIVECO Romania

      Jul 2007 - Aug 2008
      Educational E-Content Junior Developer
    • Brunel University London

      Oct 2011 - Apr 2013
      • University Lecturer

        Oct 2012 - Apr 2013
      • Widening Participation Ambassador

        Oct 2011 - Apr 2013
    • British Sociological Association

      Apr 2012 - Jan 2019

      I planned and managed seminars, workshops and conferences in the field of happiness and wellbeing, from logistics, venue booking, speaker and stakeholder liaison to collateral and agenda preparation, invitation design, RSVPs and evaluation; I developed, implemented and supported a digital engagement strategy and delivery for an online community of students, researchers and academics with an interest in Happiness and Wellbeing. I maintained external relationship with over 600 postgraduate BSA members across the UK; I managed and prioritised requests from internal and external stakeholders, balancing the needs of fundraising, programmes and membership engagement; I produced compelling content for BSA’s website, newsletter, case studies, blogs and Impact Reports.

      • Convenor for the BSA Happiness Study Group

        May 2011 - Jan 2019
      • Convenor for the BSA Postgraduate Forum

        Apr 2012 - Sept 2014
    • Dartington Social Research Unit

      Apr 2016 - Aug 2018
      Freelance Researcher
    • Lumminary

      May 2017 - Jan 2020

      In my role, I maintained and managed long-term relationships with current and prospective partner organisations from Europe, USA and Canada, India, Australia and South East Asia; Alongside our partners, I developed go-to-market strategies, providing platform and technical information; I represented the company at external meetings, events and conferences. I conducted legal and market research, from data collection to data analysis; I wrote proposals for European grants applications and led on report writing, editing, and content creation; I provided strategic and administrative support to the CEO, including scheduling meetings and events, maintaining spreadsheet records of financial data and partners, and supporting external communications.

      • Stakeholder Relationships Lead

        Feb 2018 - Jan 2020
      • Research and Programme Manager

        May 2017 - Feb 2018
    • Innovate UK Business Connect

      Jan 2020 - now

      Research & technical expertiseo Lead across qualitative research projects, from data collection to data analysiso Write evaluation reports and recommendations (e.g. CyberASAP)o Implement user journeys and user testing into Landscape Maps (one of our flagship products) o Collaborate on the scoping phase for new projects (e.g. circular economy for Net Zero)Tacit knowledge management & culture changeo Design and implement an internal framework to enable the creation and sharing of knowledge in the openo Lead on and facilitate events and webinar serieso Convene & manage the organising team for the Festival of Failureso Collaborate on the internal company strategyBehavioural insights & policyo Lead on scoping, desk research & interviews for innovation adoption barriers and policy implications for Net Zeroo Support with including behavioural change aspects into internal operational programmeso Collaborate to prioritise strategic work on the UN Sustainable Development Goals• External stakeholder engagement • Design and facilitate sprints• Write content for internal and external audiences Show less

      • Human-Centered Innovation Lead

        Nov 2024 - now
      • Knowledge Transfer Manager - Social Science Business Innovation

        Sept 2021 - Nov 2024
      • Innovation Insights and Policy Analyst

        Jan 2020 - Sept 2021
  • Licenses & Certifications

    • APM Project Fundamentals Qualification (PFQ)

      Association for Project Management
      Feb 2021
      View certificate certificate
    • Behavioural Economics

      42courses
    • Certificate for Teaching Profession

      University of Bucharest
      Jun 2009
    • Postgraduate Certificate in Learning and Teaching in Higher Education

      Brunel University London
      May 2013
  • Volunteer Experience

    • President GRASP London

      Issued by GRASP (Global Romanian Society of Young Professionals) on Feb 2019
      GRASP (Global Romanian Society of Young Professionals)Associated with Alexandra Jugureanu
    • Hosting Team Volunteer

      Issued by FoodCycle on Aug 2021
      FoodCycleAssociated with Alexandra Jugureanu
    • Guest Lecturer at the Faculty of Sociology

      Issued by University of Bucharest on Apr 2011
      University of BucharestAssociated with Alexandra Jugureanu
    • Co-Founder

      Issued by Hashtag Happiness on Nov 2015
      Hashtag HappinessAssociated with Alexandra Jugureanu
    • Local Chapter Community Manager

      Issued by GRASP (Global Romanian Society of Young Professionals) on Nov 2017
      GRASP (Global Romanian Society of Young Professionals)Associated with Alexandra Jugureanu
    • EMEA Chapter Core Team

      Issued by Women In Big Data on Jan 2019
      Women In Big DataAssociated with Alexandra Jugureanu
    • First Aid Community Advocate

      Issued by St John Ambulance on Sept 2018
      St John AmbulanceAssociated with Alexandra Jugureanu