Sarvesh Vichare

Experience

• 

  Ivida Technologies Pvt. Ltd.

  Sept 2009 - May 2010

  Implementation Executive

  Worked as a Software implementation executive at Ivida Technologies Pvt Ltd. on retail ERP software, by maintaining and implementing it at the client’s side.To coordinate with business, development, design and deployment teams to conceptualize new functionalities on the software as per customer’s requirements, and evaluate the quality of leads generated to improvise on the software.To Perform Task assignment, Team co-ordination along with managing the new hires (POS trainee) in the team.Preparing demo, making presentation and to train up new POS trainee to prepare and update the database at client as well as head office side. Show less

• 

  K J Somaiya institute of engineering and information technology

  Jul 2010 - Jun 2011

  Lecturer

  Delivered lectures on E-commerce, Software Architecture, WEB Engineering and Digital Logic Design & Application coursework.Coordinated the Short Term Training Program on “Data warehousing and Mining” for Computer Society of India arranged by our Computer department at KJSIEIT. Lectured MCA students on Software Engineering coursework for Requirement elicitation, Software modeling, Testing and Estimation techniques for software development.Served as Alumni coordinator, Exam cell coordinator and Lab in-charge during this tenure. Show less

• 

  EBSCO Publishing

  Jun 2012 - Apr 2013

  Data Analyst - Product Management Intern

  Analyzed and prepared reports using MS power pivot on the data derived from the relevance ranking application, carried out kappa statistics to measure the agreement between two or more observers involved in the rating process and to disprove the chance agreement.Researched on a set of subject syntax queries developed using Boolean and proximity operators, which were used for an effective searching in EBSCO Discovery Services.Analyzed the queries forwarded by the customer as Service Issues for duplicate record in the result list and proposed solution for upgrading the de-duping/merging rules. Extracted subject facet hit count-using Zotero and Mendeley, open source reference management software’s for managing bibliographic data and its citation. Later used for analyzing and comparing the reports with competitors. Analyzed usage data for eBooks’ to check for time spent by a customer on a page using Mysql and MS power pivot.Worked on QTP tool tweaking Vb script, used for parsing through xml and fetching the required data, for data analysis. Show less

• 

  CVS Caremark Corporation

  Nov 2013 - Jul 2015

  Data Analyst - Digital Analytics

  Managed Business Implementation of infrastructure Tag Management solution (Tealium) for CVS, Caremark, MinuteClinic and Specialty Rx to deliver integrated actionable insights to partners and senior leadership.Developed analytics tagging requirements for Webtrends tag implementation to support enterprise wide digital initiativesDesigned dashboards to identify KPIs using Web Analytics tools such as Localytics, Webtrends and Google AnalyticsDeveloped Customer Satisfaction dashboard for evaluating NPS across devices and platforms for multiple business units Show less

• 

  The TJX Companies, Inc.

  Jul 2015 - May 2017

  Sr. Web Analyst

  Partner with site teams to document, design and implement Adobe’s Omniture tagging infrastructure for new functionalities added to the siteCollaborate with marketing team on deep dive analysis, analyzing visitor lifetime value and advising on marketing spend for paid channelsBuild automated dashboard to support ongoing and future business initiatives, while continue to analyze weekly high traffic reportsPerform A/B and multi-variant test to help business make decisions on optimizing the site Show less

• 

  Newell Brands

  May 2017 - Jan 2024

  Led the design and execution of both quantitative and qualitative research studies to analyze industry trends.Advised product and marketing teams to define KPI’s for integration of vendor solutions tools required to understand the customer journey on our DTC websites and optimize the marketing efforts by enabling data informed strategies.Spearheaded execution of future analytics strategy for GA4 by partnering with Google and internal technology teamsDelivered scaled capabilities by successfully migrating 150+ international brand sites to GDPR compliant Piwik platform Show less Established trust and credibility to encourage the adoption of advanced marketing measurement models.Managed tagging implementation of Google Analytics 360 and Adobe’s Omniture Analytics across global DTC websitesLeveraged both 1st party and 3rd party data to drive informed decisions in optimizing marketing investments.Designed and built automated dashboards to serve actionable insights across DTC websites using business intelligence tools like Google Data Studio, Salesforce Datorama and Microsoft Power BI Show less

  • Senior Manager, Digital Analytics

    Oct 2021 - Jan 2024

  • Manager, Digital Analytics

    May 2017 - Oct 2021
• 

  Amazon

  Mar 2024 - now

  Sr. Marketing Technology Manager, Amazon Flex