Laura Betancourt, CMP

Experience

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  Harcourt Assessment

  Jan 2002 - Mar 2007

  Senior Marketing/Events Administrator

  Conducted research to capture data on target market demographics and potential advertising opportunities to launch new direct marketing campaigns. Planned and coordinated special events, such as fundraisers, national conferences and social gatherings. Implemented logistical coordination of all special events, ensuring all program delivery clearly communicated primary messages consistent with overall strategy, secured sponsorships and advertising opportunities. Enlisted volunteer event staffing for corporate fundraisers. Contributed to the development of media and other promotional materials to support event visibility and attendance. Negotiated contracts on entertainment, transportation, catering, signage, displays, and audio-visual requirements. Show less

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  Visit San Antonio

  May 2007 - Jul 2020

  Promotes San Antonio as a premier convention/meeting destination. Partner with meeting planners to help plan and conduct their meetings/conventions.Marketing Assistance: Help boost attendance and increase destination awareness through various marketing efforts, i.e., marketing brochures, e-cards, destination videos, images & descriptive text. When necessary attend promotional trips to promote the destination. Liaison between the meeting planner and the city: Recommend restaurants, venues, local service providers. Connect meeting planners with local dignitaries. Provide updated information on local events, street closures, etc. Alert the community, i.e., airport, taxi & restaurants, of incoming groups in attendance of 1000+.Site Visits: Handle site visits for off-site event venues and overflow hotels. Tour Options: Offer recommendations on local guided & self-guided tours to help create excitement around the destination. Show less

  • National Sales Manager

    Oct 2018 - Jul 2020

  • Destination Sales Manager

    Jan 2016 - Oct 2018

  • Destination Services Manager

    May 2007 - Jan 2016
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  The St. Anthony Hotel

  May 2021 - Dec 2023

  Sales Manager

  Sales Manager

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  360 Destination Group

  Jan 2024 - now

  Account Executive

  Destination Expert