Mary Xu

Experience

• 

  Enchanted Szechuan

  Oct 2019 - Aug 2023

  Marketing Manager

  - Designed drink menu and invented restaurant name.- Ensured customer relations are satisfied within restaurant- Managed emails, customer service and third party service platforms.- Created graphics for this small business' social medias as well as managing customer service through emails and partnering delivery platforms.

• 

  The Azure Agency

  Aug 2021 - Oct 2021

  Marketing And Public Relations Intern

  - Contributed social content five days a week, helping grow agency's social media presence and traffic - Drafted and published press releases- Managed agency email and client's email - Researched podcasts, influencers, and businesses to find potential clients- Researched marketing strategies and implement them throughout Pinterest and Instagram

• 

  Alpha Phi International Fraternity

  Nov 2021 - Jan 2023

  Director of Merchandising/Social Media

  - Designed merchandise and analyzing consumer trends- Handling inventories- Developed spreadsheets- Worked with team members on planning Instagram content

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  Foodie Films Inc.

  May 2022 - Aug 2022

  Social Media Marketing Intern

  - Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.- Captured and analyzed social media metrics.- Performed market analysis and researched latest trends.

• 

  McNeil, Gray & Rice

  Jun 2022 - Aug 2022

  Public Relations Intern

  - Pitched editorial opportunities to senior management at companies and clients to sell and market MGR’s advertising and publication services- Increased recognition and brand’s purpose- Identified and utilized important media that served as key influencers for client’s target markets

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  Barstool Sports

  Nov 2022 - now

  Social Media Viceroy

  -Planned monthly social media content calendar, ascertaining readership trends to design custom content for discovered audience segments-Raised Instagram and Twitter followers by 30% each in one month; implemented cross-platform social marketing campaign to boost media presence and brand visibility by effective media networking-Generated, edited and published content to enhance organic consumer engagement by 679% in first month, and increasing impressions from 200,000+

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  Public Relations Student Society of America (PRSSA)

  May 2023 - now

  Chapter Vice President
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  Regeneron

  Jun 2023 - Aug 2023

  Global Development Communications Intern

  - Leveraged creativity to connect employees with GD leaders through storytelling- Created multiple project plans to map out timelines and understand dependencies - Curated list of patient stories and developed the best strategy to reach an internal audience

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  Villanova University

  Feb 2024 - now

  Graduate Research Assistant