Nicky Badani

Experience

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  Reach-in-Media / Ice Nine Media Inc.

  May 2007 - May 2009

  Account Manager - Sales & Operations

  - Sales & promotions of CPM/CPC packages (Rediff.com & Google.com) to SME’s and Media plans to large organisations.- Managing Inventories with Rediff.com and Google for Advt. banners, co-coordinating Website & Graphics development with creative team.- Handling SMO(Social Media Optimisation), SEO, SEM ,E-mail marketing.

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  EDN EVENTAINMENT PRIVATE LIMITED

  Dec 2009 - Feb 2010

  Student Intern

  - Manage Production, Backstage, Venue management & Model Co- ordination, assisted in pre-event production, execution n supervision.Events Handled:UNITED SERVICES CLUB - 24th and 31st December 2009ACREX INDIA 2010 – 18th and 19th February 2010SHALOM 2010’- Graduating Fashion show of P.V Polytechnic Dept. of SNDT College, Mumbai – 23rd February 2010

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  Red Leopard Club

  Dec 2010 - Dec 2012

  Marketing Promotions Manager

  - Handling a strong promotional crew of more than 25 personnel.- Plan & Prioritise daily, weekly, monthly & yearly tasks with regards to promotions, events. - Managing all aspects of unified advertising, branding, entertainment, events promotions, communications for the club. - Lead the design and art work of special promotional offers, publicity materials, flyers and posters.- Innovative and Smart Marketing ensuring increase in-club patronage & revenue through targeting the Quality Crowd.- Handling corporate clients and V.I.P. lists.- To liaise with the club security, bar staff, dancers, students housing establishments, premier luxury transportation services.- Manage all online promotions & strategic partnerships through the various affiliate social media networks. Show less

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  Triature Digital Marketing Pvt. Ltd.

  Jul 2013 - May 2015

  Sr. Marketing Communications Officer

  - Develop overall product/brand messaging to promote their competitive advantages and value propositions. - Fundamental Project Management that encompasses all the Digital Marketing Communications metrics with mindful emphasis on budgets and timely delivery.- Manage day to day project relationships with all external agency partners and monitor functional priorities of all internal Design/Content/Tech teams.- Co-ordinate design graphic and art working of digital marketing, media and social media collaterals.- Content creation & supervision for web text, video scripts, emailers, brochures, white papers, blog posts, social media etc. Show less

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  Square Peg Round Hole Inc.

  Nov 2015 - now

  Founder & The Chief

  - Square Peg Round Hole Inc. - a boutique Digital Agency was created primarily to leverage my knowledge from my professional experience to fulfil a need within the Small and Medium-sized Enterprises (SMEs). The need to partner with a digital entity providing affordable solutions for Social Media Marketing requirements gave rise to SPRH Inc. - Created successful marketing campaigns to establish and maintain market positioning of over 40 clients. - Improved operational efficiencies & creating potential revenue opportunities for various brands exceeding INR 40 million. - Achieved and broke ground on new initiatives enabling ordinarily offline brands to move forward into online communities & networks. Show less

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  Whistling Woods International

  Oct 2021 - now

  Visiting Faculty

  - Heading Digital Marketing course sections for both; MBA, School of Event Management and Experiential Marketing & BBA, School of Event Management at Whistling Woods International. - Developing curriculum, teaching and assessing learning units while mentoring /evaluating students and/ or student projects.- Facilitating industry engagements through collaborative projects, jury assessments, seminars, events and guest lectures.