Breyana Franklin

Experience

• 

  Hutchinson Design Group

  Jul 2009 - Aug 2009

  Summer Internship

  -Event assistant to the CEO, managing high profile events-Assisting with customer relationship management, mailings and other correspondence-Assisting with logistics reports including event production schedules, travel schedules, VIP and entertainment scheduling documents

• 

  FEMA

  Jan 2010 - Aug 2010

  Internship

  -Assisting other employees within the Human Resources department with secretarial work-CreatingExcel spreadsheets and Word documents containing sensitive information

• 

  Her Campus

  Sept 2010 - Jun 2012

  Section Editor and Writer

  -Editing beauty and style articles that will appear on the Her Campus Towson website-Submit articles on a variety of topics that will appear on the Her Campus website-Developing story ideas

• 

  Media Two

  Sept 2011 - Jan 2011

  Intern

  -Writing and editing articles for web and print publications-Proofreading and fact checking documents and advertisements before publication-Managing company database-Publishing, SEO, and organizing articles on company website

• 

  Edelman

  Jan 2012 - Sept 2012

  Energy Intern

  -Creating and managing database for daily clips-Preparing daily reports detailing media placements-Organizing and gathering marketing materials for client events-Providing administrative support and organizing travel arrangements

• 

  T. Howard Foundation

  Feb 2012 - Jan 2012

  2012 Intern
• 

  Franklin Center for Government and Public Integrity

  Sept 2012 - Jan 2015

  Manger of Public Affairs/Media Relations Specialist

  -Drafting press releases, articles, op-eds, company statements and other marketing materials -Tracking and managing daily media placements -Securing content partnerships for 22 watchdog bureaus nationwide-Writing and editing all company statements and articles to ensure consistency and quality-Pitching articles to national and regional radio and television outlets -Adding and editing content on company website

• 

  Dale Curtis Communications, LLC

  Feb 2016 - Nov 2020

  Public Relations Associate

  -Building and maintaining strong relationships with clients, colleagues, reporters and industry key players-Leading the creation of a variety of PR materials including press releases, media pitches, case studies, fact sheets, research papers, executive bios, interview briefing materials, PowerPoints, etc.-Using digital media channels to advance client objectives-Developing on-point pitches to “the right” reporters, leading to significant media placements -Supporting marketing, new business development, proposals, and pitches -Leading account teams Weniger anzeigen

• 

  HWC

  Jan 2019 - Nov 2020

  Communication Associate/Public Information Team Lead

  Communication Associate and Public Information Workstream Lead who builds and executes communications and public relations strategies for a variety of clients. Key responsibilities include creating clear and effective communication with clients, understanding client protocol and processes, creating and executing strategies, media engagement, and contributing to nationwide and regional initiatives and campaigns.• Create communications products for external and internal audiences including a communications plan, crisis scenario toolkit, a radio media tour/satellite media tour/audio news release strategy and an elected official engagement strategy rollout.• Develop and execute a national communications and public relations plan, outcomes from my approach nearly doubled the client’s placements among national, local and trade publications.• Manage a team of five to plan and execute earned media efforts in 45 markets across 26 states and territories, gaining more than 14.6M impressions through more than 823 radio stories, 108 TV stories, 27 online stories, and 4 print articles.• Execute events both in person and in a COVID-19 context that fulfilled outreach and earned media objectives.• Serve as Communications Lead for HWC’s Diversity, Equity and Inclusion Working Group. Weniger anzeigen

• 

  M2 Strategy

  Nov 2020 - Jan 2025

  Managed a team of 5 consultants to spearhead the rebranding of a government organization including the roll-out of a new logo, website, graphics, key messages, strategic communication plan, and implementation strategy. Created weekly messages on behalf of the leadership team, which are distributed to more than 100 federal and affiliate employees. Provided content creation and editorial guidance for presentations, briefings, and meetings. Coordinated with other NOAA line offices to ensure synchronization of messaging and provide strategic support for new initiatives. Developed strategic solutions and digital strategies to improve internal and external communication efforts for current and emerging programs. Translated technical and scientific ideas into easily digestible content that is appropriate for both internal and external audiences. Supported the Employee Advocacy Council by providing and implementing strategies to improve employee engagement and overall satisfaction. Managed the migration and maintenance of Google sites and provided monthly analytics reports to manage intranet site traffic. Developed Smartsheet solutions to manage and track PRA and grant processes. Weniger anzeigen • Manage the creation, migration, and maintenance of the OIASI Operations and Administration Division Google site. • Provide guidance and design support in the creation of the Office of International Affairs and Seafood Inspection Google intranet site. • Provide monthly analytics reports to manage intranet site traffic while ensuring the site remains updated with the latest resources. • Develop SmartSheet solutions to manage and track the International Affairs Division’s PRA and grant processes. Weniger anzeigen

  • Principal Management Consultant I

    Jan 2022 - Jan 2025

  • Senior Management Consultant II

    Jan 2022 - Jan 2023

  • Senior Management Consultant

    Nov 2020 - Jan 2023
• 

  United States Department of Defense

  Jan 2023 - now

  Strategic Communication Lead

  Developed and executed strategic communication plans aligned with departmental priorities, ensuring consistency across multiple platforms.Drafted messaging frameworks and key messages for internal and external campaigns, tailoring content to various audience segments.Managed synchronization of communication efforts across agency divisions, ensuring alignment with leadership directives.Conducted research and media monitoring to assess public sentiment and refine messaging strategies accordingly.Provided tactical support for multi-channel campaigns, including content calendars, outreach initiatives, and engagement strategies. Weniger anzeigen