Steffi Yosephine

Experience

• 

  INIJIE Media

  Sept 2017 - Jan 2021

  Project Manager

  • Managed end-to-end project life cycles, including pitching, project briefs, and execution• Oversaw commercial photoshoots and endorsements to ensure high-quality results• Managed the Instagram accounts of 3 local F&B businesses, increasing followers and engagement

• 

  Undisputed Poetry

  Jan 2018 - now

  Founder

  Soul project that she's most proud of. Undisputed Poetry is Surabaya-based spoken word poetry community. Established in December 2019, it runs bimonthly open mics and annual poetry slam. Started at a bar downtown with a small audience, it is now the most anticipated poetry stage in Surabaya with a full-house crowd in every event. Undisputed Poetry aspires to provide a safe & inclusive creative space for anyone who wants to share the things that matter for them out loud.Check out @undisputedpoetry Instagram for event updates. Lihat lebih sedikit

• 

  PesanLokal

  Apr 2020 - Jan 2021

  Content Lead

  • Assisted the CMO in marketing initiatives, including social media and website content, product copy, and video scripts• Developed innovative content strategies to improve brand awareness and engagement• Collaborated with team members to ensure seamless execution of marketing plans

• 

  Pekerja Lepas

  Jun 2020 - Jan 2023

  Freelance Copywriter & Social Media Manager

  Working solo or partnering up with agencies to craft contents. From social media, company profile, video script, brand narration, and many more.Past & on-going clients: Mayasi, Seolmi, Gorjes, Ai Luo Si Decor Company, Greenspoon, GIN Daily, Sampoerna Waris Gold, Gloinc Makeup Course, Mighty Minds Preschool Surabaya, Babymax Family, Sarden Yamato, Doctor Broth, and numerous others.

• 

  BukuWarung

  Jul 2021 - Jan 2023

  • Led the YouTube revamp project, launching 8 segments and achieving a 2,758.02% increase in views and +100 new subscribers within the first month.• Managed community gathering events in 5 cities, attracting over 900 top merchants and notable guests, including representatives from government, OJK, and partners.• Worked with Product Marketing Managers to develop educational content aligned with product, promo, or campaign GTM strategies, enhancing user understanding and adoption.• Developed and executed data-driven social media strategies through competitive research, audience identification, and platform determination, optimizing content performance and brand positioning.• Created and managed editorial calendars and syndication schedules, ensuring content delivery aligned with marketing objectives.• Assisted the Performance Marketing department in crafting SEO-optimized blog content and engaging Facebook ad copy, utilizing A/B testing methods for optimization.• Played a key role in building the referral program, contributing to website development, in-app landing page creation, and promotional content.• Continuously improved marketing efforts by analyzing social data/metrics, insights, and best practices, and implementing learnings to refine future content strategies.• Crafted LinkedIn content to strengthen employer branding and showcase the company's unique culture and values. Lihat lebih sedikit

  • Senior Social Media & Content Associate

    Mar 2023 - Jan 2023

  • Social Media & Content Associate

    Jul 2021 - Feb 2023
• 

  Klar Smile

  Jul 2023 - Jan 2023

  Brand Manager

  • Led the end-to-end process of launching consumer smilecare products, including product development, knowledge, messaging, production, and pricing strategies.• Managed product distribution, ensuring efficient stock management, monitoring inflow and outflow, and conducting stock audits.• Developed and executed comprehensive online marketing campaigns to enhance product visibility and customer engagement.• Collaborated with KOLs to amplify brand presence and credibility.• Crafted engaging and informative content for social media platforms, aligning with brand messaging and marketing objectives. Lihat lebih sedikit

• 

  Sand Technologies

  Jan 2024 - now

  Digital Engagement - CEO's Office