Experience

• 

  Avatar studios

  May 2011 - Jul 2011

  Production assistant/intern with content development department

  Involved in pre-production, production, and post-production phases of video-based media projects. Assisted in developing marketing plans, budget proposals, and planning video shoots for clients such as St. Louis University and the United States Marine Corps.

• 

  21 wfmj tv

  Jan 2012 - Jan 2014

  News producer

  Newscast producer with experience on all program time slots. Primarily produced content for early morning (WFMJ Today), noon (WFMJ Midday), and weekend morning (WFMJ Weekend Today) newscasts. Worked with local first responders, spokespersons, and media relations teams to gather and write content for stories. Responsible for editing content, graphics, and all other show elements. Directed all produced newscasts, as well as cut-in's, live weather updates, and other special programming.

• 

  The university of akron

  Jan 2014 - Jan 2016

  Graduate assistant

  Instructor for News Writing (300-level) and Public Speaking (100-level) courses in the School of Communication. Updated the graduate program’s website and ran social media accounts as a member of the PR and Marketing team. Trained campus radio students to write and deliver basic news stories on-air.

• 

  Enfusen corp - marketing software solutions

  May 2016 - Sept 2016

  Content manager

  Used data-driven strategies to ensure successful SEO campaigns for clients in medical, non-profit, and professional service industries. Conducted keyword and URL research, audited website content, and used predictive analytics to order monthly onsite and buffer content. Created internal training videos for all inbound and SEO-related tasks.

• 

  North coast media, llc

  Oct 2016 - Oct 2018

  Digital data analyst

  Monitored the digital analytics and market research efforts at a publishing company covering the landscaping, oil and gas, pest management, and aggregate industries. Developed reports for internal metrics, as well as client advertising and custom marketing campaigns that provided actionable insight.

• 

  The metrohealth system (cleveland, oh)

  Nov 2018 - Nov 2021

  Market intelligence specialist

  Provided System leadership with market and patient insights regarding health care developments, trends, opportunities, needs, and challenges within the System's internal and competitive environments. Designed and conducted internal/external primary research (surveys, focus groups, etc.) and secondary research (market share, competitive intelligence, etc.), prepared reports, and presented findings to stakeholders.

• 

  Nielseniq

  Nov 2021 - now

  Associate manager - consumer behavior & insights

  Manage end-to-end custom research projects in the CPG space. Partner with clients to understand their business objectives and align on appropriate solutions to be used (e.g. VR shopping, Usage & Attitudes Surveys, RMS data, etc.). Serve as the client’s daily point-of-contact throughout the project. Present key findings and recommendations to client.Extensive experience with Confectionery, Snacking, Alcohol, Pet food, and Tobacco research projects.