Experience

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  Infosys

  Jan 2013 - Nov 2013

  Process executive
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  Theorem

  Dec 2013 - May 2016

  Client service analyst(digital ad trafficker)

  1. Trafficking campaigns .2. Trafficking using insertion order and sending tags to clients3. Review and test ad submissions to ensure adherence to corporate ad standards and specifications.4. Optimize advertising campaigns to obtain best results.5. Played the role of Ad Trafficker Analyst in Theorem and effectively lead the client offshore team involving in daily campaign management operations.6. Day today activities include trafficking, optimization and reporting.7. Rich Media, Flash ads, GIF images, Click Commands [Click tracker] and Pixels [Impression tracker]8. Flood light tag Implementation.9. Trafficking in Media Mind tool for certain campaign per the client update10. Downloading tags and deploying it to respective publishers.11 Tags functionality Show less

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  Amazon

  Jun 2016 - Jan 2020

  Ad operations specialist -tier2 - team lead

  Tier2(Team Lead) People management - Role and Responsibilities:  Managing a team of 12 members  Acting as a virtual Team lead and making sure to meet the individual goals along with the team goals. Act as POC between India team and UK account management team  Proactively reach out to the stakeholders to address the concerns within the team Attend weekly, biweekly, monthly client calls and drive other process kick off calls.  Hiring new members to the team and plan their on boarding process  Train and develop new resources.  Publish team KPI metrics to the stakeholders.  Publish monthly scorecard for the team  Conduct weekly team meetings and share the updates with the hire management  Represent the team in different events inside the organization and give awareness about our team.  Allocate the team members accordingly as and when a new project come in and make sure to on board that successfully.  Handling trafficking team and triaging escalation to the team  Mentoring new bees Campaign Management:  Setting up new campaigns, monitoring and reporting on Ad serving tools  Daily management includes trafficking, optimization and reporting of Ad campaigns  Testing of all Ad creative for compliance of site specifications as well as functionality  Constant interaction with the AMs in order to suggest and manage the client accounts  Campaign optimization for the better performance Process - Roles and Responsibilities:  Ad Operation end to end campaign executions)  Campaign set up and creation, inventory check, trafficking, different types of reporting, optimizations.  Troubleshooting campaign issues and making sure to fix it on time.  Proactively reach out to the stakeholders to address the concerns within the team.  Tool migration tasks.Manage escalations and dive deep into different issues to make sure to deliver the results on time.  Quality check of the assignment (HBC) Show less

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  Zypmedia, inc. (now part of compulse)

  Feb 2020 - Jul 2021

  ZypTV is the world's premier programmatic media-buying platform built with proprietary technology and efficient campaign management tools that are specially-designed to optimize performance and delivery of, highly-targeted, local advertising.Roles and ResponsibilityManage the global Ad Operations team➢ Handling team of 20+Member➢ Attend weekly, biweekly, monthly calls and drive other process kick off calls➢ Hiring new members to the team and plan on boarding process➢ Train and develop new resources.➢ Conduct weekly team meetings and share the updates with the higher management➢ Allocate the team members accordingly as and when a new project come in and make sure toon board that successfully➢ Conduct team-building activities for the whole team.➢ Conduct refresher trainings as per the feedback from the team.➢ Handling trafficking team and triaging escalation to the team➢ Mentoring new bees Show less

  • Manager - Ad Operations

    Jul 2021 - Jul 2021

  • Team Lead - Ad Operations

    Feb 2020 - Jun 2021
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  Compulse

  Jul 2021 - now

  Manager - ad operations