
Timeline
About me
Head of Product Portfolio Planning
Education

Arab academy for science,
2018 - 2020Master of business administration - mba strategic management excellent
Ain shams university
2005 - 2009Bachelor's degree mechanical engineering
Experience

Nissan motor corporation
Oct 2011 - Sept 2015• Set the annual action plan for the SQD section according to business need.• Local content office lead for Sentra new launch; to achieve local content target with assigned budget and launch due dates.• Developing the QMS (Quality Management System) at local supplier to comply with Nissan global requirements.• Applying Nissan different QMS audits for:a) 12 new local suppliers’ evaluation ASES (Alliance Supplier Evaluation Standard) along with evaluators from Japan & Spain.b) 5 Shop-floor process audits with Nissan global team.c) 4 Running suppliers process QMS audit (Supplier Plant Health Check)• Creating gap analysis & setting a detailed action plan for improvement activities.• Leading a cross function team (between Nissan & supplier) to achieve the improvement plan.• Cost reduction activity at supplier through lean projects in process and material waste elimination. Show less
Supplier Quality Development Engineer
Sept 2013 - Sept 2015Product Development Engineer
Oct 2011 - Sept 2013

General motors
Sept 2015 - now- Responsible for developing and executing the product strategy for Egypt and North Africa.- Working with cross functional stakeholders (Marketing, Finance, Engineering, Design, Manufacturing, etc) to frame recommendations. - Analyzing market trends to identify portfolio gaps/opportunities and track consumer needs and competitive dynamics to optimize the product lineup. - Providing segment-focused portfolio and competitive comparative assessments as proof points to be used by various internal customers and stakeholders. - Focusing on maximizing profit, and market share while driving innovation and sustainability. Show less Create future long term and short-term strategies that support lean design, plant capability and risk reduction for all aspects of SPQRCE.Review and approve the new projects studies and plans.Conduct new Portfolio Projects studies and participate in plant strategies creation.Approve and manage NPP budget allocation & set plant priorities.Periodically review the performance of new projects execution and support the team to resolve all roadblocks.Manage and monitor ME team performance through daily and monthly scorecard and meetings to assure achieving all targets in the related business categories SPQRCE.Shop floor walks and attend daily operations forums. Show less Leading and overseeing the Design Release Engineering team responsible for the design, development, and testing of the vehicles. - Buying-off and approving all development packages (SORs).- Reverse Engineering and Local design for source plant know-how parts. - Conduct demos, technical presentation and deep technical dives as needed externally and internally for senior management.- Approving Direct Material-related Deviation Requests initiated by production related functions.- Create DREs career development goals as well as develop and execute initiatives to improve work team capability and increase work team capacity.- Set and plan function compensation with HR business partner.- Manage the group's budget for people, vehicles, testing. Show less • Managing the VA/VE activity (Value Added Value Engineering); which is the value chain analysis to generate cost reduction and saving ideas from product specs change and commonization. • Supervising the Engineering team to improve the Vehicle quality through Red-X and Six Sigma projects.• Leading the team to create specs, 2D drawings, CAD, validation tests and for the local designed parts or reverse Engineering activities & approving the SOR package (Statement of Requirements). • Guiding the team through Safety Field Investigation to confirm the safety concern, identify the risk on the people & vehicle, probability of failure, and analyzing the technical root cause. Show less • New Launch lead (Local content project manager)a. Leading the new Optra and RT95 projects local content to achieve the Quality, Time & Cost targets in the development phases.b. Supervising the activities for PPAP & Run @ Rate for all the local content.c. Working with the project team to develop any related items for local parts d. Steering Committee member for applying the new localization strategy.• Interior & Safety commodity (Seats, Carpets, Insulators & Seat belts) & Electrical commodity (Wiring harnesses, Battery, Speakers & Radio) Engineer a. Responsible for developing all the new parts of these commoditiesb. Supervising the new product process development (Process flow chart, PFMEA, Control Plan & Standard Operation Sheets) and implementation on the shop floor.c. Monitoring production tools design and manufacturing at tool makers. Confirming their compliance with GM Tools requirements and approving them.d. Calculating the supplier productivity through Run @ Rate tool and improving the productivity and efficiency of production.e. Responsible for the current projects’ products quality.f. Developing the QMS (BIQS) at suppliers’ side. Show less
Head of Product Portfolio Planning Egypt and North Africa
Apr 2023 - nowManufacturing Engineering & GMS Manager
Apr 2022 - Apr 2023Engineering Group Manager
Oct 2021 - Apr 2022Engineering, Localization and Product Development Lead
Mar 2018 - Oct 2021Senior Supplier Quality & Development Engineer (SQ&DE)
Sept 2015 - Mar 2018
Licenses & Certifications
- View certificate

Post-crisis leadership certificate
Usf corporate training and professional educationJul 2020
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