
Michelle Caenepeel

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About me
Hospitality and Retail Professional
Education

University of Iowa
1997 - 1999Bachelor of Arts (B.A.) Communication and Media StudiesActivities and Societies: Pi Sigma Epsilon, National Sales and Marketing Fraternity

Scott Community College, Bettendorf, IA
1995 - 1997Associate of Arts (A.A.) General Studies
North Scott High School
1991 - 1995High school diploma General Studies
Experience

Sears Holdings Corporation
Jun 1999 - Sept 2011Hired, developed, coached, directed and managed teams of retail merchandising and sales personnel. Provided training to staff on proper sales techniques and product information in order to drive sales and maximize profits. Maintained visual presentation of merchandise within store, including displays and seasonal changes as per established company standards. Planned, organized and conducted departmental team meetings. Ensured cleanliness, visual appeal of retail store. Responsible for replenishment and sales floor readiness of all departments under my direction. Accountable for customer satisfaction and associate morale and productivity. Rotated as management over all departments in store to ensure my ability to manage a full-line store. Show less Hired, developed, coached, directed and managed teams of retail merchandising and sales personnel. Provided training to staff on proper sales techniques and product information in order to drive sales and maximize profits. Maintained visual presentation of merchandise within store, including displays and seasonal changes as per established company standards. Planned, organized and conducted departmental team meetings. Ensured cleanliness, visual appeal of retail store. Responsible for replenishment and sales floor readiness of all departments under my direction. Accountable for customer satisfaction and associate morale and productivity. Rotated as management over all departments in store to ensure my ability to manage a full-line store. Show less
Assistant Store Manager, Brand Central
Sept 2010 - Sept 2011Assistant Store Manager, Home Improvement
Dec 2007 - Sept 2010Assistant Store Manager, Softlines
Dec 2002 - Dec 2007Management
Mar 2000 - Dec 2002National Executive Trainee
Jun 1999 - Mar 2000

Hy-Vee, Inc.
Sept 2011 - Dec 2023Day to day activities include interacting with our internal and external customers to provide exceptional customer service. Training and leading company and personal expectations on a daily basis, not only in my department, but through the entire store. Manage all social media accounts. Work with store staff to produce social media posts that engage customers and draw them to the store. Create fun and interactive social media post giveaways, by creating call to action in the post to drive post likes & shares, as well as increasing page traffic. Consulting with current and potential catering clients to help them get the best solution for their event food needs. Work as a team with the Assistant Store Directors and the Store Director to plan and execute "wow" displays, and merchandise presentation that drive sales. Organize, plan, and communicate with perishable departments on needs for upcoming events. Manage, set-up, and run internal and external events for or on behalf of Hy-Vee. Driving profitable catering sales. Back-up payroll manager in the HR manager absence. Make decisions in the absence of the Store Director. Training and hiring of new employees and department managers. Analyzing departmental and store P&L to help locate opportunities for sales and gross profit improvement.Responsible for perpetuating the fundamental values of the Hy-Vee culture. Show less Leading the perishable team, including, Market Grille restaurant, produce, kitchen , Italian, Asian, delicatessen, bakery, meat, seafood, dairy and frozen departments. In addition to leading the Perishables team I also manage the store social media accounts, posting, engaging and interacting with customers on a daily basis. Providing exceptional customer service to both internal and external customers. Ensuring that all departments under my direction are operating profitably and to the company expectations . Analyzing gross profit opportunities, merchandising to maximize sales, ensuring our stock levels are appropriate, working with vendors to purchase new products. Anaylizing monthly P&L. Growing sales. Training new department managers and new employees. Making decisions in the Store Director's absence.Responsible for perpetuating the fundamental values of the Hy-Vee culture. This involves: honesty; integrity; friendliness, and caring for customers and employees; demonstrating sincerity,respect, and high levels of ethics and morals; dedicated to providing the best products and values;sharing information; being fair in how customers, suppliers and employees are treated;demonstrating good manners; showing dignity; and involved in helping the company improve and grow. Show less Providing exceptional customer service to both internal and external customers. Ensuring that all departments under my direction are operating profitably and to the company expectations . Analyzing gross profit opportunities, merchandising to maximize sales, ensuring our stock levels are appropriate, working with vendors to purchase new products. Anaylizing monthly P&L. Growing sales. Training new department managers and new employees. Making decisions in the Store Director's absence.Responsible for perpetuating the fundamental values of the Hy-Vee culture. This involves: honesty; integrity; friendliness, and caring for customers and employees; demonstrating sincerity,respect, and high levels of ethics and morals; dedicated to providing the best products and values;sharing information; being fair in how customers, suppliers and employees are treated;demonstrating good manners; showing dignity; and involved in helping the company improve and grow. Show less Providing exceptional customer service to both internal and external customers. Ensure that all departments under my direction are operating profitably and to the company expectations . Analyzing gross profit opportunities, merchandising to maximize sales, ensuring our stock levels are appropriate, working with vendors to purchase new products for our customers to purchase. Anaylizing monthly P&L. Training new department managers and new employees.Responsible for perpetuating the fundamental values of the Hy-Vee culture. This involves: honesty; integrity; friendliness, and caring for customers and employees; demonstrating sincerity,respect, and high levels of ethics and morals; dedicated to providing the best products and values;sharing information; being fair in how customers, suppliers and employees are treated;demonstrating good manners; showing dignity; and involved in helping the company improve and grow.grow Show less
Catering & Event Manager
Feb 2023 - Dec 2023Food Service Manager
Oct 2021 - Feb 2023Marketing, Catering, & Special Event Director
Dec 2017 - Oct 2021Manager of Perishables
Feb 2016 - Dec 2017Manager of General Merchandise
May 2015 - Feb 2016Asst. Manager General Merchandise
Sept 2011 - May 2015

425 Downtown
Dec 2023 - Dec 2024Director of Catering and Events
Licenses & Certifications

Spredfast Conversations Analytics Certification
SpredfastFeb 2017.webp)
Food Safety Manager Certification (FSMC)
National Registry of Food Safety Professionals (NRFSP)Feb 2021
Pharmacy Technician
State of MissouriFeb 2021
Honors & Awards
- Awarded to Michelle CaenepeelCatering Record October sales 2023 Hy-vee Nov 2023 achieved record sales for the moth of October 2023. With a 33% increase on top off a previous 50% increase.
- Awarded to Michelle CaenepeelRecord Sales Hy-Vee December 1, 2019 Achieved record Monthly and Quarterly Sales. Surpassed previous record by 23%
- Awarded to Michelle CaenepeelRecord Sales Hy-Vee 1641 October 1, 2018 Achieved record monthly and quarterly catering sales
Volunteer Experience
Volunteer
Issued by Humane Society of Southwest Missouri
Associated with Michelle CaenepeelMember
Issued by The Junior League
Associated with Michelle CaenepeelHarvest Home Committee
Issued by St. Elizabeth Ann Seton Catholic Church on Jan 2007
Associated with Michelle CaenepeelAdministrative Assistant
Issued by The Kitchen, Inc. on Jan 2015
Associated with Michelle CaenepeelGolf Tournament Chairperson
Issued by St. Elizabeth Ann Seton Catholic Church on Jan 2014
Associated with Michelle Caenepeel
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