Hugo Silva

Hugo Silva

Graduation Student

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location of Hugo SilvaParedes, Porto, Portugal

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  • Timeline

  • About me

    Marketing Manager | Synere Group

  • Education

    • Escola Secundária de Paredes

      -
      Ciências e Tecnologias 15
    • Universidade de Aveiro / University of Aveiro

      2008 - 2011
      Licenciatura Marketing 14
    • FLAG

      2014 - 2015
      Marketing Digital Marketing Digital

      Curricular Units:- Introduction to Digital Marketing- Adobe Photoshop- The importance of a website in Digital Marketing- Adobe Dreamweaver- Copywriting for the web- Digital Advertising- E-mail Marketing- Search Engine Marketing- Social Media Marketing- Workshop: E-commerce- Google Analytics- Video Marketing- Mobile Marketing- Web Psychology- Integrated Strategy of Digital Marketing- Workshop: Technologies and Future Trends-… Show more Curricular Units:- Introduction to Digital Marketing- Adobe Photoshop- The importance of a website in Digital Marketing- Adobe Dreamweaver- Copywriting for the web- Digital Advertising- E-mail Marketing- Search Engine Marketing- Social Media Marketing- Workshop: E-commerce- Google Analytics- Video Marketing- Mobile Marketing- Web Psychology- Integrated Strategy of Digital Marketing- Workshop: Technologies and Future Trends- Open Sessions- Final Project Show less

    • Faculdade de Engenharia da Universidade do Porto

      -
  • Experience

    • Universidade de Aveiro

      Jan 2008 - Jan 2011
      Graduation Student

      \14 Valores - Média

    • Associação Empresarial de Paredes

      Feb 2011 - Jun 2011
      Marketing Assistant

      Main functions: Marketing Research | Develop of Marketing Strategies | Telemarketing

    • Massivemov

      Aug 2012 - Apr 2013
      Digital Marketing Manager

      Main functions: Social Media | Communication | Newsletter & Blog Management

    • Startup Pirates

      Jul 2013 - Sept 2013
      Social Media Manager

      Main functions: Social Media | Communication | Online Strategy Development

    • FLAG | Centro de Formação

      Sept 2014 - Sept 2015
      Student
    • Pastelaria Primavera

      Jan 2015 - May 2015
      Food and Beverage Assistant

      Branding| Elaboração de campanhas promocionais |Atendimento ao balcão | Gestão de Stocks |

    • Adão Bessa & Pacheco Lda

      Mar 2015 - Apr 2015
      Advertising Consultant

      Elaboração da campanha promocional dos vinhos da marca Bessa.(Fotografia; Criação do Cartaz; Impressão)

    • Painhas, S.A.

      Aug 2015 - Nov 2015
      Técnico Auxiliar de Instalações Eléctricas

      Instalação de contadores inteligentes InovGrid.

    • Páginas Amarelas

      Nov 2015 - Aug 2020
      KAS | Corporate Account

      • Website management and creation, leveraging company platforms such as MYSite and YellowBox;• Search engine marketing, with a special focus on SEO optimization;• Generation of leads and business opportunities;• Campaign management, with tools such as Google Ads, and Facebook Ads;• Customer management via CRM.

    • Proef

      Aug 2020 - now
      Marketing & Communication Lead

      Team Management- Coordination and management of 3 team’s members with different profiles (graphic designer, multimedia, and marketing).Marketing Plan- Definition and implementation of the Marketing Plan – annual budget, KPI’s definition, ATL and BTL actions.Event management- Planning and execution of internal events for a universe of more than 1000 employees.Communication- Definition and implementation of the internal and external communication plan (Corporate TV, Email Marketing, Intranet, Social media).Branding - Development and implementation of a new brand and corporate identity, along with a new communication strategy, positioning, and portfolio for the Group. Show less

    • Inovocorte

      Oct 2024 - now
      Marketing Manager | Synere Group

      Marketing Plan- Definition and implementation of the Marketing Plan – annual budget, KPI’s definition, ATL and BTL actions.Management of Events and International Fairs.- Planning and execution of internal events for a universe of more than 100 employees. International Fairs (France, Italy, Germany).Communication- Definition and implementation of the internal and external communication plan (Email Marketing, Intranet, Social media).Branding - Development and implementation of a new brand and corporate identity, along with a new communication strategy, positioning, and portfolio for Synere Group. Show less

  • Licenses & Certifications

    • CCP - Certificado de Competências Pedagógicas de Formador

      IEFP
      Dec 2013
    • Certificação em Publicidade em pesquisas no AdWords

      Google
      May 2017
      View certificate certificate
    • First Certificate in English

      Cambridge University Press & Assessment English
      Jul 2023
    • Academia de Marketing Digital

      FLAG | Centro de Formação
    • SEO

      HubSpot Academy
      Sept 2022
      View certificate certificate