Melvin Sequeira

Experience

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  Pocketmath

  Jan 2019 - Jan 2021

  Associate Programmatic Manager

  - Proactively working with client services on campaign set-up and optimization strategy- Work with the data teams to provide analytical insights to the client- Hands on various platform like Telaria, PubMatic, DV360 etc- Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution- Responsible for overseeing client pacing & performance across digital media portfolio

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  Trident Tech part of (Gossipdo Ltd)

  Jan 2021 - Mar 2023

  Programmatic Consultant

  - Liaise with agency teams on campaign performance and reporting Campaign Management Responsibilities- Set up programmatic deals for multiple vertical teams within multiple SSP accounts- Troubleshoot deal set up through problem solving, technical analysis, and coordination with SSP (Google, Sonobi, Index Exchange, ) support teams- Working on account growth strategy for programmatic clients, retaining clients quarter on quarter, and strategizing to grow revenue through upselling new offerings/products- Create media plans that support campaign and advertiser objectives, those of the overall department Show less

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  Wezz Media

  Jun 2022 - now

  Senior Operations Manager