Nicolas Frontiere

Experience

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  TOTEM PR agency

  Jan 1999 - Jan 2003

  Head of Press and Public Relations

  Press and Public Relations Manager, Account Manager Press office and account management: strategic planning, communication tools and clients reporting.PR management. Events organization and follow-up: Showrooms, fashion shows, press trips, product launches, corporate events.Management for a team of 12 people - Approx. 20 accounts per year (Raf Simons, Rick Owens, Haider Ackermann, Olivier Theyskens, Jeremy Scott, Diesel, Prada, Sao Paulo Fashion Week, Absolut Vodka, Renault Automobile). Show less

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  Rochas

  Jan 2003 - Jan 2006

  Press and Public Relations Director

  Visual identity development: Brand book, graphic charter and packaging, website. Creative collaboration on fragrances, Advertising campaigns (L’eau de Rochas and Poupée), production follow-up and development of the communication tools.PR, VIP and product placement management.Events organization. Partnerships with leading retailers - Bergdorf Goodman, Neimann Marcus, Isetan, Dover Street Market...Management for a team of 4 (PR and production).Creative Director: Olivier Theyskens. Show less

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  Nina Ricci

  Jan 2006 - Jan 2014

  Head Of Marketing Communications

  Creation of the Maison Ricci brand platform and positioning research (X Opinion Way).Global Image conception, production of advertising campaigns (Annie Leibovitz, Mario Sorrenti, Inez & Vinoodh) and other visual content: Print, social media, communication tools... Scenography for Avenue Montaigne window displays. Creative collaboration on fragrances projects : l’Air du Temps, Nina, l’Extase.Digital strategy: Websites (X Agence Mazarine) and social media, partnerships and special projects - Launchings Accessories Léandra Medine X Net-à-Porter...Events management : Shows, showrooms, exhibitions, diners and parties - diner at MET NYC (100 guests), cocktail X Vogue USA Mr. Chow NYC, Harry’s Bar diners X Charles Finch London, party X W Magazine L.A, «Coutures Cares» X Amber Valletta... - Europe, USA, Asia, Middle-East, Russia.Press and public relations, VIP. External press offices management.Media buyings Manager - Negotiation of the Puig Group’s corporate rate with Condé Nast USA in 2010.Management for a team of 9 people (Press and Image depart-ments) and 4 press agencies: KCD, Karla Otto, PR Consulting, Chaloub, Samsung... - USA, Middle East, Japan, China, Russia.Boards of Directors and Puig Group Fashion Committee member - DA: Olivier Theyskens / Peter Copping Show less

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  Maison Margiela

  Jan 2014 - Jan 2019

  Marketing and Communications Director

  Responsible for branding and marketing-communication strategy. Visual identity creation and development.ln charge of the digital strategy conception and management: Website and E-Shop, editorial roadmap, social media and digital partnerships. Responsible for fashion and perfume editorial content - Project Replica #Smellslikememory.PR manager coordinating interna[ press offices (USA, ltaly, Germany, Spain, Belgium, Japan, Korea, Hong-Kong) and external press offices (KCD UK and Social Capital China). Collections management: 14 per year - Ready-to- Wear, Accessories.Event project director: Fashion shows in Paris, New York and London, international presentations, diners - John Galliano X Kate Moss party, exhibitions and perfume launches.Retail marketing activities management - 75 POS - Boutique openings, window displays, product launches, Wholesale projects - 10 Corso Como, Dover Street market, Maxfield L.A ...Team of 50 - Press and VIPs, digital - E-commerce and social networks, production of communication tools and events, retail activities. Press and sales teams monitoring-Marketing meetings, guidelines and roadmaps.Board of Directors - Artistic Director: John Galliano. Show less

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  Maison Ullens

  Jan 2020 - Jan 2022

  Director of Brand Strategy and Marketing Activation

  Responsible for brand positioning (brand book and graphie charter), content creation and communication tools production (Print, Online and Magazine).Creation and management of digital and commercial editorial calendar (B2C). Public Relations and Events Management.Revamping website and sales platforms (E-Shop and Pro site). Web development and growth marketing agency Supervision.B2B Virtual sales showroom management (JOOR). Sales guidelines editing. Responsible for showroom merchandising and boutique window displays. Retail CRM program creation (POS Paris, Aspen and New York).Management for 4-person team (digital, communication, commercial), an external press office (PR Consulting USA) and a commercial showroom (Livia Gregoretti)Creative consultant: Haider Ackermann. Show less

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  PR Consulting

  Jan 2023 - now

  Consultant en Marketing et Communications

  Development and activation of marketing communication strategy - brands AMIRI, Tatras, and Ssense (E-Commerce).Strategic recommendations for influencers, talents, and KOLs, and relationships follow-up with agencies (paid and organic).LEMAIRE and Lanvin fashion shows global PR consulting. Coordination and image management of the 2024 LVMH Prize ambassadors (Natalie Portman, Robert Pattinson, and Ana de Armas).Event organization and coordination: ICON France magazine launch, Tatras X AnOther Magazine party, Au Départ Boutique opening, rue du Faubourg Saint-Honoré, press trip, fashion shows and «press days» in London and Paris…Media recommendations and buyings (Print and digital).Direct client management. Team management: 4 to 6 people depending on the projects. Show less