Melanie Holst

Experience

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  Grinnell College

  Sept 2018 - May 2022

  Herbarium Assistant

  - Assisted the operations of the college herbarium, a collection of over 27,000 specimen- Mounted, cataloged, and stored pressed plant specimens dating back to the 19th century for research- Trained incoming assistants

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  Freelance

  Sept 2019 - now

  Freelance Writer and Marketing Consultant

  - Assist small businesses and creators in business management and promotion - Identify and learn relevant programs, such as Facebook Ads, Salesforce, Canva, and Adobe Creative Aps- Past clients include Maui Permits LLC, musician Pamela Polland, writer Marilyn Reynolds, and The Healdsburg Wine Association - Explore my curiosities through journalism by pitching stories to publications such as Maui News, The Sac Bee, The Honolulu Star Advertiser, and Edible East Bay

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  International Rescue Committee

  Jun 2020 - Sept 2020

  Development and Outreach Intern

  - Collected stories and wrote a monthly newsletter that was distributed between the Northern California Offices - Designed social media content to update followers on relevant news and the office’s services- Evaluated and interviewed applicants for IRC internships- Operated Salesforce account to catalog interview applicants and donor information

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  Maui Girl Swimwear

  Jun 2021 - Feb 2023

  Marketing and Communications Lead

  - Engage with all aspects of an established swimwear brand from product development to marketing and sales- Redesign the marketing strategy, both online and in the store, to prioritize a cohesive aesthetic and branding voice- Manage an Instagram account with 26k followers, increasing the Accounts Reached by 126% and Accounts Engaged by 155% - Research potential wholesale accounts and pitch to resorts, boutiques, and online sellers - Execute a digital advertising strategy through the Meta Business Suite. I design ads and identify targeted demographics Show less

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  Current Global

  Jan 2023 - now

  • Associate - Client Experience

    Jan 2024 - now

  • Junior Associate - Client Experience

    Jan 2023 - Apr 2024