Kelsey Strole

Experience

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  Advisors Excel

  Oct 2013 - Sept 2022

  - Led and managed a team of digital designers and production artists to create, enhance, and optimize client websites.- Provided creative art direction and constructive feedback on web projects.- Mentored junior designers in monthly one-on-one sessions, providing inspiration and motivation, such as new ideas and concepts and keeping them up to date with trends and techniques.- Conducted brainstorm sessions with other creative leaders on corporate marketing strategies and new client concepts.- Designed, built and produced online digital marketing solutions, including websites, targeted landing pages, social media advertisements, and emails for award-winning in-house creative agency. Show less - Led visual design efforts across multiple digital platforms online digital marketing solutions, such as websites, targeted landing pages, social media advertisements, and emails.- Worked independently and as part cross-functional teams, including account and project management, copywriters, and graphic designers, on conceptualizing website design and optimization.- Managed expectations for top 3% of clients and provided status updates using project management software, such as Workfront and Workamajig.- Managed more than 500 websites simultaneously based on client needs.- Conducted brand research and utilized data to develop a creative strategy that clarifies the client’s brand within its target market. Show less - Provided web marketing support to corporate and client accounts, including content updates, such as update content, graphics, and video files to hosted HTML and WordPress websites.- Designed websites, landing pages, and emails that adhered to the client’s brand and marketing objectives.- Assisted digital marketing specialist in creation of drip campaigns and installation of installing Google Analytics.- Designed and displayed all marketing material utilized for company-wide meetings and events. Show less

  • Senior Web Designer

    Jul 2021 - Sept 2022

  • Web Designer

    Dec 2018 - Jul 2021

  • IT Marketing Coordinator

    Sept 2016 - Dec 2018

  • Digital Production Artist

    Aug 2014 - Sept 2016

  • Web Design Intern

    Apr 2014 - Aug 2014

  • Copywriting Intern

    Oct 2013 - Apr 2014
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  Blue Cross and Blue Shield of Kansas

  Sept 2022 - now

  - Managed the creation and execution of online marketing initiatives.- Designed and developed web pages, templates and layouts.- Conceptualized unique web design ideas to bring simplicity and user friendliness to complex roadblocks.- Worked with web developers to create web applications and products.- Carried web projects from concept to completion while adhering to company brand standards.- Utilized data and analytics in making design decisions.

  • UX Designer

    May 2023 - now

  • Web & Graphic Designer

    Sept 2022 - May 2023