Arti Sharma

Experience

• 

  MarketOne International

  Feb 2017 - Sept 2020

  - Managed end-to-end customer lifecycle management, encompassing Statement of Work (SOW), requirement gathering, methodologies, and application development, support, and maintenance concepts with a focus on continuous improvement.- Implemented Account-Based Marketing (ABM) strategies to enhance sales cycles and maintain continuous engagement.- Established and nurtured strong, lasting relationships with business partners and team members, fostering collaboration and effective project execution.- Experienced in working within team-oriented environments, with the ability to effectively communicate business solutions across all levels of an organization.- Capable of translating business language into actionable requirements and Jira user stories, and vice versa, ensuring alignment between business needs and technical solutions.- Skillful stakeholder management and effective communication of various project status updates, while also proactively addressing and escalating project concerns to project sponsors. Show less

  • Campaign Manager

    Jan 2019 - Sept 2020

  • Marketing Automation consultant

    Feb 2017 - Dec 2018
• 

  Apptio, an IBM Company

  Sept 2020 - now

  - Orchestrated the design, implementation, optimization, and analysis of multi-channel integrated marketing campaigns, resulting in enhanced brand awareness, increased lead generation, and improved conversion rates.- Monitored campaign performance metrics, provided detailed reports, and developed actionable insights to enhance campaign effectiveness.- Created and managed audience segments based on behavioral, demographic, and engagement data to improve campaign precision and relevance.- Mapped customer journeys and implemented automated workflows to enhance customer engagement and retention.- Collaborated with sales, field marketing, partner marketing, product marketing, content, and design teams to ensure Go to Market Strategy Alignment- Ensured all marketing activities adhered to data protection regulations and industry best practices.Prepared and presented monthly and quarterly business review (QBR) to sales, marketing, and product marketing teams. Show less - Analyzed and interpreted campaign metrics, sharing performance insights with the marketing team. - Successfully implemented automation platforms in complex environments. - Collaborated with the field marketing team to define KPIs, create reports, and analyze campaign performance. - Oversaw marketing automation efforts and processes, researching and applying the latest best practices, strategies, and industry standards.- Supported key marketing operations initiatives in Marketo and Salesforce, including managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.- Stayed current with email and marketing automation best practices, focusing on automation capabilities, testing, and expected outcomes.- Tracked the progress of special projects, ensuring timely and accurate completion.- Met or exceeded internal SLAs, coordinating seamlessly across time zones as needed. Show less

  • Campaign Manager

    May 2024 - now

  • Senior Campaign Specialist

    Mar 2022 - Apr 2024

  • Marketing Automation Specialist

    Sept 2020 - Feb 2022