Caitlin Coyle

Experience

• 

  LADACIN Network

  May 2008 - Aug 2008

  Community Relations Summer Intern
• 

  Southern Ocean County Hospital

  Jan 2009 - Feb 2009

  Marketing and Public Relations Intern
• 

  American Cancer Society

  Jan 2009 - May 2009

  Corporate Relations Intern
• 

  Resound Marketing

  Jan 2010 - May 2010

  Marketing and Public Relations Intern
• 

  Shore Memorial Hospital

  Jan 2011 - Mar 2011

  Public Relations- Interim Assistant
• 

  Meridian Health

  Jun 2011 - Mar 2016

  •Responsible for all marketing materials across two Meridian Health hospitals spanning 700 beds and more than 1,800 team members•Worked with marketing colleagues to manage internal client relationships, using market and industry research to provide recommendations and support to meet business goals and develop supporting marketing plans•Project manager for annual Paint the Town Pink campaign to raise awareness of annual mammography and drive outpatient volume; duties included: managing internal project team and overall campaign and event logistics, overseeing business partnerships and sponsorships across 41 participating towns, and maintaining campaign web site •Marketing lead for online web sites designed to build loyalty among consumers and increase volume to strategic service lines; duties included: developing research and analytical-based marketing plans, creating editorial calendars, and developing content to increase web traffic and user engagement•Marketing lead for Meridian’s mall storefront established to connect the community with services and physicians through special events and brand awareness; duties included: developing creative and engaging programs, promotional plans, and content to drive attendance at events•Appointed group leader for developing, preparing, and presenting a marketing overview of the women and children’s service line for the vice president of marketing •Appointed project manager for radiology experience mapping research project; duties included: coordinating with outside research firm on logistics for focus groups and one-to-one interviews, working with hospital leaders to recruit internal participants, and liaising between hospital and research group to recruit patient participants Show less

  • Marketing Specialist II

    Jan 2015 - Mar 2016

  • Marketing Specialist

    Jun 2011 - Jan 2015
• 

  Patients & Purpose

  Mar 2016 - Sept 2017

  •Managed relationship between large pharmaceutical clients and internal agency departments to ensure delivery of high quality service and products, including digital and print advertising pieces•Oversight of day-to-day tactics for a leading MS medication, focusing on awareness and retention tactics•Provided account support in the development of a new campaign, including facilitating meetings and providing detailed minutes and recaps both internally and externally •Worked with project management team to manage workflow and ensure projects were completed within time and budget•Conducted competitive analyses to remain up-to-date on offerings and campaign platforms among competitors•Key tactical responsibilities included: overseeing portfolio tactics to showcase the breadth and depth of clients’ products including web site development, launch, and maintenance, CRM emails and direct mail, educational webinars, and disease state education materials

  • Senior Account Executive

    Mar 2017 - Sept 2017

  • Account Executive

    Mar 2016 - Mar 2017
• 

  Lotus823

  Sept 2017 - May 2018

  Senior Account Manager

  •Served as day-to-day client contact for up to five accounts at one time, activities included: providing client counsel, creating integrated strategies and timelines, preparing for and leading bi-weekly status meetings, and addressing any and all daily client requests•Led day-to-day activities for each account, managing a team of junior staff to execute tactical account responsibilities in a timely and thorough fashion•Developed media outreach plans which included writing original pitches and building/maintaining targeted media lists; and maintained constant communication with interested members of the media in order to ensure timely and accurate product review for clients •Created and published Tweets daily for a high-profile client’s media-focused Twitter account; created and executed Twitter ad campaigns surrounding key industry events •Developed an event toolkit for a high-profile client designed to provide affiliates with the steps and resources needed to plan and execute successful community events that could increase brand awareness •Managed lotus823 team through the development of a company strategy to establish a voice among company thought leaders and increase the reputation and awareness of lotus823 in key industries at the local, regional, and national level•Contributed to business development work, conducting research and audits to find potential leads, and created and presented proposals to new prospects •Key tactical responsibilities included: overseeing and executing media outreach plans and press materials including pitches, press releases, media alerts, company backgrounders, and case studies; developing content calendars and writing original blog posts; creating and executing strategies, updating and refining each month as needed due to brand and/or marketplace changes; delivering monthly reports recapping key activities and accomplishments from the month prior as well as providing performance updates as indicated per set KPIs and goals Show less

• 

  Seeking Opportunities

  May 2018 - Aug 2018

  Seeking Opportunities
• 

  Rutgers University–New Brunswick

  Aug 2018 - Feb 2019

  Senior Public Relations Specialist

  •Work with communication staff across Rutgers Biomedical and Health Sciences schools and institutes to identify opportunities to highlight achievements and significant research of Rutgers faculty to external audiences – with a focus on local, regional, and national media •Prepare media materials, including developing media outreach plans, writing original press releases, pitches, and expert advisories, and building targeted media lists. To date I have secured interviews/coverage with including but not limited to: CBS, NJ 101.5, NJ Biz, The Asbury Park Press, and Philadelphia Inquirer•Respond to, manage, and triage incoming media requests as necessary•Deliver weekly and monthly performance reports – identifying opportunities to refine reporting metrics and increase media coverage for Rutgers •Work with members of the larger marketing/communication team to brainstorm opportunities to leverage content and stories across other integrated marketing channels including web, social media, video, and more Show less

• 

  Taft Communications

  Mar 2019 - Jul 2019

  Communications Manager
• 

  Virtua Health

  Aug 2019 - now

  • Senior Project Manager

    Jan 2023 - now

  • Special Project Manager

    Aug 2019 - Jan 2023