Keren Israel

Experience

• 

  Meitar | Law Offices

  Sept 2001 - Aug 2003

  Legal Intern

  Participant in negotiation stage and drafting M&A and corporation documents including NDA, Shareholders agreements, stock and assets agreements, legal documents and legal opinions documents.

• 

  Gross Orad Schlimoff & Co.

  May 2004 - Jan 2005

  Corporate Lawyer

  Practice in the field of Insurance and reinsurance and commercial law Drafted and reviewed all documents to ensure corporate deals were legally compliant (due diligence)Performed mergers and acquisitions work Completing all documents required for forming various business entities

• 

  The Stanley Works

  Feb 2005 - Jan 2008

  Led team of account managersSupported line reviews of large local retailers: Lidl, BQ, Homebase, Wickes, Aldi, HornbachCreated planograms, supported trade teams with marketing materials for existing/new products Analyzed POS and data for improving the NPD process and designing future SBU roadmap Responsible on the leading European markets: UK and France Marketing and operational support to trade and sales teams Analysis markets needs and promotional opportunities along with initiate promotional ideas

  • European Marketing Manager

    Jan 2006 - Jan 2008

  • Key Account Manager

    Feb 2005 - Jun 2006
• 

  The Vitec Group plc

  Feb 2008 - Sept 2012

  Marketing Manager Petrol Bags

  •Managed a network of 50 resellers, including B&H, Adorama, and BandPro.•Developed creative sales enablements, including presentations, case studies, and product datasheets, to increase customer retention.•Trained the global sales teams.

• 

  Stanley Black & Decker , Inc.

  Feb 2013 - Nov 2016

  Senior Product Manager

  •Managed 200 products.•Built and developed new business categories from concept to launch (Dewalt car racking system) while working collaboratively with cross-functional teams to achieve goals and budget restraints.•Engaged and pitched to buyers at THD, Lowe's, B&Q, Homebase, Obi, and others.

• 

  GreenIQ

  Mar 2017 - Jan 2019

  Product Lead & Biz Dev
• 

  GoSeniorz

  Jan 2019 - Aug 2021

  Co-founder and Product Manager at GoSeniorz
• 

  Reichman University

  Apr 2019 - Aug 2021

  Assistant Lecturer
• 

  PetPace

  Aug 2021 - May 2023

  Senior Product Manager

  PetPace improves pets' health and quality of life through a remote monitoring APP.

• 

  BeamUP

  May 2023 - Sept 2024

  Senior Product Manager

  B2B SaaS - Enterprise Facility Intelligence Platform uses AI to optimize facility design and operation

• 

  The5ers.com

  Aug 2024 - now

  Senior Product Manager
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  Product League

  Oct 2024 - now

  Product Management Mentor

  Product League is the most trusted mentoring program for Product Managers in more than 30 countries around the world.