Tyler Bailey

Experience

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  Updrift Apparel

  Apr 2009 - Dec 2010

  Graphic Designer

  Used Adobe programs such as Photoshop, Dreamweaver, and Illustrator to create and design for a local startup apparel company.Assisted in building and designing website.

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  McMenamins Pubs & Breweries

  May 2009 - May 2013

  Assistant Manager

  Optimized profits by controlling labor and food costs. Highly organized and personable server with experience providing exceptional customer service in a fast-paced, high-volume establishment.Thorough knowledge of menu offerings, including gourmet foods, spirits, and wine pairings. Successful at multitasking while remaining professional and courteous in a fast-paced environment.

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  American Cancer Society

  Jan 2012 - Apr 2012

  Community Relations Intern

  Revamped social marketing efforts.Helped coordinate an expansion of SMS text marketing.Helped facilitate office reorganization to increase overall efficiency.

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  Crocs, Inc

  Oct 2013 - Jul 2014

  Retail Visual Coordinator

  Brainstormed and developed seasonal merchandising campaigns, resulting in improving brand awareness, driving foot traffic and increasing overall salesCollaborated with retail marketing and creative teams, ensuring cohesive marketing strategy throughout channels and executable window displays and floor sets

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  Crocs, Inc

  Oct 2014 - Jun 2015

  Acted as traffic coordinator between design team and marketing team; received creative briefs from clients, delegated projects to designers and ensured projects met specified timelineWorked with vendors to create and test new marketing materials such as fixture and window displaysAssisted in creating global marketing decks for specialty licensed product, forming a globally aligned launch Managed retail marketing campaigns; including creative briefs, bidding out campaigns to vendors and store distribution listsManaged carryover graphics based on photography expiration and seasonal product

  • Global Visual Coordinator

    Apr 2015 - Jun 2015

  • Marketing/VM Contractor

    Oct 2014 - Mar 2015
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  Lucky's Market

  Jul 2015 - Aug 2019

  Oversaw all content creation for digital outlets (website, loyalty app, social media, and email).Worked with in-house design team and external creative agencies to create relevant and branded content including video, photography, and design assets.Responsible for content strategy and calendar to align with day to day needs or seasonal campaigns.Used content management systems and Google Analytics to analyze traffic and engagement. Assisted in the launch of a new website and rewards program.Created and scheduled all email communications via Salesforce Marketing Cloud.Streamlined email build and send by creating dynamic functionality, providing store and customer specific content.Managed all coupon activity for loyalty programs, digital, and print advertising, including assigning UPCs, calendar tracking, and redemption reporting. Managed the timeline, design, and approval process for all Lucky’s Market Private Label packaging.Defined and adhered to a brand identity for Lucky’s Market Private Label including, but not limited to: brand voice, font packages, and photography style.Transitioned company to a print marketing vendor leading to a savings of $50,000 per new store.

  • Digital Content Manager

    Feb 2018 - Aug 2019

  • Digital Marketing Specialist

    Jan 2017 - Feb 2018

  • Marketing Project Specialist, Private Label

    Jul 2015 - Jan 2017
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  33Twenty, LLC

  Aug 2019 - now

  Managing Member + Freelance Marketing

  I own and operate 33twenty LLC, providing freelance marketing & design services to clients across diverse industries, managing a team of subcontractors for specialized projects. View more at tylerjbailey.work.Root Mortgage (Website management, content management, social media, print marketing, advertising, project management)KeHE Distributors (Project management, production design)Star Dental Partners (Graphic design)Blue Moose of Boulder (Graphic design)Hype Company (Digital marketing, influencer marketing, content creation, digital advertising, social media, photography)Virtual Fork, Aylo, & Send Outpost (Email marketing) Show less