
Ihar Maraziuk
Administrative Assistant

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About me
Head Account Manager @ Symfa | Driving digital transformation in Insurtech
Education

University of Stirling
2010 - 2011Undegraduate Certificate Business and Artsfor a programme of study delivered by International Study Centre

The University of Stirling
2011 - 2014Bachelor of Arts - BA Business Studies and Marketing 2:1 with HonorsCourses: • Understanding Consumers• Sport Marketing• International Business• Marketing Strategy• Management and Information Technology• Growing Your Own Business• Launching a New Venture• Strategic Management• Marketing ResearchProject:Dissertation Thesis: “Brand Associations and Brand Loyalty in Professional Football: the case of Celtic F.C.”
Experience

Ulicom Ltd.
Jan 2009 - Jan 2011Administrative Assistant• Taking care of electronic devices such as PCs, printers and etc.• Installing and maintaining software to increase efficiency• Dealing with minor tasks in bookkeeping, accounting, data entry of sales and other assigned tasksin sales department• Supporting the work process of sales department• Dealing with customers’ requests via phone and web• Working with Microsoft Word, Excel, Internet and e-mail• Responsible for maintaining and updating the company’s website and social media (collectingand filling in the web-page with data and information about company’s products) Show less

Ulicom Ltd.
Dec 2011 - Aug 2013Marketing specialist• Assist senior marketing manager with variety of marketing duties• Support the company in the implementation of marketing campaigns• Market analysis (incl. customer, competitors, products and services) and strategic marketing(providing recommendations for future company development and adjustment to marketchanges)• Improving existing marketing strategy (incl. developing tactics in building relationship withcustomers; improving ways of finding new customers and holding relationships with existingones)• Managing and maintaining product and data information within company system• Developing new activities for marketing strategy (incl. organising and sponsoring sportingevents, organising planning and controlling exhibitions)• Booking advertisement with local newspapers• Liaising on a daily basis with clients, customers and suppliers• Supporting integration and implementation CRM system (finding and creating different customersegments in order to create customer-oriented company) Show less

Grow3 Limited
Jul 2014 - Sept 2014Business Development and Market Research Intern- Conducted market research to gather insights on the companies, markets, regions, and industry sectors where the company's clients operated, providing valuable intelligence to inform strategic decision-making.- Managed and optimized the company's customer database using FileMaker software, ensuring that all data was accurate, up-to-date, and easily accessible to key stakeholders.- Provided recommendations for the development and optimization of business procedures, identifying opportunities for increased efficiency and effectiveness.- Communicated with international clients (including Times Top 100 companies), developing and delivering value propositions and campaign messaging that resonated with their unique needs and challenges.- Collaborated with a highly diverse international team, working closely with colleagues from a wide range of backgrounds and cultures to achieve common goals and objectives. Show less

Ikano Insight
Aug 2014 - Dec 2021- Oversaw the progression and delivery of direct communication, analytical, database, and IT projects, ensuring timely completion and adherence to requested scope.- Fostered and maintained trusted relationships with a portfolio of clients, gaining a deep understanding of their business needs and technical challenges.- Managed a dedicated team of professionals to support the development and growth of a CRM and Loyalty program for the world's largest furniture retailer, leveraging database marketing, web development, and other data-driven solutions.- Developed and executed budget planning and forecasting for multiple international accounts, with responsibility for managing budgets ranging from £1-2 million.- Led annual and quarterly progress review meetings and presentations for key clients, providing insight and strategic recommendations to drive continued growth and success.- Initiated pre-sale phases of projects and requests received from clients, working collaboratively with cross-functional teams to deliver solutions that exceeded client expectations. Show less - Led the management of various CRM-related projects, including the development of omni-channel communication strategies, direct communication campaigns, and web applications, as well as the implementation of analytical models.- Collaborated with clients to gather business requirements, developing clear project briefs and estimates that met their needs and expectations.- Worked closely with business analysts, project managers, development teams, and analytics teams to define the scope of work and deliver projects that met or exceeded client expectations.- Built and maintained strong relationships with key client stakeholders, driving growth and progression of key account plans.- Facilitated and prepared for client business review meetings and led status meetings to ensure clear communication and alignment between teams and clients. Show less - Managed the client requests backlog, maintaining accurate and up-to-date status documents and serving as the primary point of contact for client requests.- Led the development and execution of client direct communication strategies, playing a key role in planning and supporting these initiatives.- Produced and delivered multiple email campaigns, including newsletters, triggered communications, and surveys, using dynamic content, AB testing, segmentation, and personalization to maximize effectiveness.- Worked closely with various teams to support client requests, facilitating communication and collaboration across departments to ensure successful project delivery.- Provided exceptional customer service and support to clients, ensuring that their needs were met and that their expectations were exceeded in every interaction.- Maintained a high level of organization and attention to detail, ensuring that all client requests were addressed promptly and efficiently, and that all project deliverables were of the highest quality. Show less
Senior Key Account Manager
Jan 2019 - Dec 2021Key Account Manager
Aug 2016 - Dec 2018Marketing Executive
Aug 2014 - Aug 2016

Symfa
Dec 2021 - nowSenior Key Account Manager- Build and maintain trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors (including C-level).- Serve as a point of contact for addressing challenging client requests or issue escalations as needed.- Collaborate with cross-functional internal teams, such as Project Management and Recruiting departments, to optimize the customer experience.- Oversee the out-staffing processes for the company, managing projects of over 150 developers.- Analyze and optimize key account metrics, including PnL, sales forecasts, and other performance indicators.- Provide regular sales reports and analysis, identifying areas for improvement and making strategic recommendations for growth. Show less
Licenses & Certifications

Become a Master of Client and Account Management
UdemySept 2023- View certificate

Customer Experience: Journey Mapping
LinkedInNov 2020 - View certificate

Advanced Product Marketing
LinkedInNov 2020
Honors & Awards
- Awarded to Ihar MaraziukOne of the top 3rd Year students in Business related subjects Enterprise Rent-A-Car Nov 2013
Languages
- ruRussian
- enEnglish
- beBelarusian
- ukUkrainian
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