Felicia Bates

Experience

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  Schipul - The Web Marketing Company

  May 2011 - Oct 2013

  Managed and lead a team of 15+ web developers, designers, and project managers to deliver high value websites to our customers.- Acted as the lead creative editor who reviewed, inspected, and approved all custom design layouts- Managed all projects and the workflow necessary per project- Prepared and presented monthly team training sessions- Constructed personal development plans and facilitated conflict resolution- Conducted market research, competitor research, and consumer research- Established goals for product development and implemented a product roadmap Show less

  • Professional Services Manager & Product Manager

    Apr 2012 - Oct 2013

  • Web Designer and Developer

    May 2011 - Apr 2012
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  PreCash

  Oct 2013 - May 2016

  Product Manager, Innovation & UX

  - Designed and wrote product requirements for an innovative bill pay application to expand our market into the B2C space & partnered with an offshore development team to build it- Pitched product opportunities to the VP of Product Strategy & Marketing and collaborated on the product roadmap- Responsible for the user experience of all internal and consumer-facing products- Worked closely with architects, program managers, and senior management to implement new product features and conducted user research & user testing to ensure the adoptability of new features Show less

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  REI Network, L.P.

  May 2016 - Jun 2019

  Product Manager & UX Manager, Membership Growth

  - Business Impact: More than doubled lead sales and increased memberships by enhancing the customer onboarding process- Data Analysis & Reporting: Conducted A/B testing for product releases, measuring performance to drive growth- People Management: Managed and mentored the growth of a growing product team consisting of a UX designer and a data analyst intern- Product Leadership: Lead all product strategy, customer journey, product analytics, product development, and user experience efforts- Strategic Alignment: Partnered with the President of the company and other leaders to identify product opportunities and set product strategy on an annual and quarterly basis Show less

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  CPanel

  Jun 2019 - Nov 2020

  Product Manager, Store Growth

  - Business Impact: Helped increase quarterly scrum team productivity by 300% within the first year through improved team communication and documentation- Product Strategy & Stakeholder Management: Collaborated with the CEO to define product vision and lead high-profile initiatives- Data Analysis & Reporting: Managed, analyzed, and reported on product metrics including store growth, user experience data, and 3rd party partnership installs

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  Mainline

  Nov 2020 - Feb 2022

  Product Manager, Platform Services & UX

  - Business Impact: Increased games played by 130% in 2021 through strategic product enhancements for game administrators- User Research: Conducted user research and competitive analysis to inform product strategy and create customer personas, user flows, and wireframes- Cross-functional Collaboration: Acted as a facilitator and servant leader during scrum ceremonies to ensure product alignment across teams- Agile Team Leadership: Managed product backlog, created user stories, and defined acceptance criteria for value delivery Show less

• 

  Western Governors University

  Feb 2022 - now

  - Operational Strategy Development: Established the Product Operations and Product Analytics department in partnership with the Director of Product Operations defining our teams mission, vision, value proposition, goals & objectives, functions, roles & activities, and hiring plan- Process Transformation: Redefined product roadmap creation to be outcome-based and data-informed, enhancing stakeholder visibility- Leadership & Team Development: Mentored Product Managers on generating measurable outcomes and success metrics- Learning & Development: Developed and hosted training sessions on product analytics, providing templates for team use- Data Analysis & Reporting: Identified and reported on key product metrics to inform strategies and roadmaps- Technology Proficiency: Curated and managed the product analytics tool stack Show less - Business Impact: Delivered a self-service solution for students to submit FERPA requests, reducing staff review processing time from days to minutes and saving 60+ hours/month- Cross-functional Collaboration: Led product development with two engineering teams to implement business process improvements and learner self-service applications- Stakeholder Management: Defined measurable outcomes and achieved stakeholder alignment through strategic roadmaps- Leadership & Team Development: Worked with the Group Product Manager to define our teams vision and OKRs Show less

  • Sr. Product Analytics Manager, Product Strategy & Operations

    Nov 2022 - now

  • Sr. Product Manager, Platform Services

    Feb 2022 - Nov 2022