Faith Williams

Experience

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  McCarrie School of Health Science & Technology

  Jan 1990 - Sept 1997

  Instructor/ Certified Optician, Program Coordinator

  For-profit learning institute that provides associates degree programs for healthcare professionals, including Nursing, Health & Medical Assistants, and Opticians. Hired to turn around the Optician Program, which was in complete disarray and failing to attract a sufficient number students. Leveraging prior training and experience as a board-certified Optician, revamped the program from a 2-year to a 6-month curriculum that was more in line with what prospective employers were looking for.Increased student enrollment and program credibility, as well as enhancing student knowledge and marketability. Show less

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  Urban Affairs Coalition

  Sept 1997 - Oct 1998

  Director, Partnership for Jobs & Housing

  A coalition of 55+ partner organizations that unites government, business, neighborhoods, and individual initiatives to improve the quality of life and build wealth in urban communities. Directed and integrated 3 community programs, with a $2.5M budget, for improving the quality of life for residents in blighted urban communities. Projects included: The Partnership for Jobs and Housing, The Bridge Fund of Philadelphia, and City to Suburbs Commuting. Directed and implemented bridge fund program that provided a $50,000 in loans for preventing foreclosures.Secured grant awards of $430,000 to provide jobs and transportation for refugee, shelter, and transitional housing clients. Show less

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  Transitional Work Corporation

  Oct 1998 - Oct 2006

  Vice President, Community Affairs & Special Projects

  Led community outreach initiatives and special projects that provided program recipients in Philadelphia and surrounding communities with employment opportunities, job placement assistance, and transportation services. Managed 12 Directors, each overseeing 12-15 teachers/educators servicing an average of 1,500 recipients per year.Identified employers in the community that provided 20 hours of employment per week for program participants.Proactively advocated policy changes in welfare reform, literacy, childcare, and transportation. Show less

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  Urban Affairs Coalition UAC / University of Pennsylvania

  Dec 2002 - Dec 2004

  Operations Coordinator, Campaign for Working Families

  Joint initiative between the University of Pennsylvania and GPUAC that provided education/ tax preparation services for low-income Philadelphia residents. Coordinated the startup of the largest earned income tax project in the nation as an executive-on-loan and IRS Certified Tax Preparer for Volunteer Income Tax Assistance (VITA) programs. Supervised 30 site managers and accountants responsible for education/tax preparation for nearly 16,000 Philadelphia residents. Completed 15,950 tax returns that resulted in more than $25M in refunds for clients. Show less

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  Cancer Treatment Centers of America

  Oct 2006 - Nov 2019

  Director,Regional Market Development

  Identify new market opportunities, in addition to building and growing strategic relationships with employers, insurers, and associations, including national cancer support organizations such as Susan G. Komen. Collaborate with numerous internal and external partners to develop and implement strategies for building brand awareness and driving new patient growth in a territory that includes the 3 top designated marketing areas (DMAs) in the country. Manage marketing budget of up to $15M.Integrated patient loyalty program into a wider community program spanning a 500-mile radius of Philadelphia.Sponsored events for strategic nonprofit partners and supported their fundraising efforts, in addition to managing a Spiritual Outreach program with churches. Led national outreach initiative that aligned all 5 CTCA hospitals into one strategic focus, providing a standard look and feel for all regional events. Managed multiple creative assets and relationships with media buying companies, ensuring that campaigns and commercials reached and met the needs of target demographic audiences. Monitored digital asset effectiveness, including YouTube and Yahoo!, by analyzing metrics including cost per patient, cost per impression, and click-through rates.Identified national and regional partnerships for linking regional activities to national corporate initiatives. Show less