Raffael De Luca, CPRS

Experience

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  Professional DJ/Producer & Musical Director

  Oct 2000 - Sept 2011

  Freelance DJ & Music Producer

  • Managed a team, including self, which maintained residencies in the top nightclubs and private events in the tri-state area.• Involved in advertising, networking, scheduling, franchising and working at various events as well as training people, while working in a managerial capacity. • Produced and designed custom mix compilations genre specific for various media corporations and stores. • Musical Director/DJ for the following franchises and charities: DirecTV, Joe Fresh Clothing, Fila USA, PlayRugbyUSA, Made in Italy NYC, Fly for MS, Speak Up for Autism, Cystic Fibrosis Foundation. Show less

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  Strictly Rhythm Records

  Jan 2010 - Dec 2012

  Head of Marketing & Promotions

  • Led a team of individuals in realms of social media and networking, viral and street marketing. • Oversaw and incorporated new tactics and ideas in all aspects of promotions.• Worked live events directly with managers and artists.

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  RDL Events Group

  Jan 2011 - Apr 2020

  Founder/Marketing Manager

  • Founded and established an event entertainment company• Responsible for weekly reporting of email performance metrics. Analyzed findings, identified trends, recommended a course of action, and communication of results• Set up and maintained company’s Social Media pages, while acquiring and engaging new fans on a daily basis• Tracked and analyzed online data and analytics to optimize various web platforms for company• Utilized user demographics to geo-target content placement and marketing outreach campaigns• Conducted complete SEO strategy with extensive key phrase research and optimized pages within website Show less

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  Pink Elephant Club

  Dec 2012 - Dec 2013

  Digital Media & Marketing Manager/Event Coordinator

  • Partnered with well-known technology companies to design and execute social media strategies that met company objectives.• Created new viral content to improve marketing strategies and extend brand on a global level.• Hired and directed graphic designers creating Club Flyers and new Look Books on weekly basis.• Developed and maintained relationships with national DJ Agencies and set monthly DJ Schedule.

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  Eaglemoss Publishing Group

  Jun 2014 - Oct 2014

  Digital Marketing Specialist (contract)

  • Led all online marketing and social media campaigns for official licenses of Star Trek Starships, Batmobiles, Disney Cakes & Sweets, among others• Implemented online marketing strategies to optimize and increase Clickthrough Rate on all websites and digital ads • Set up custom dashboard in Google Analytics to organize and simplify daily web tracking: created custom conversion goals in Google Analytics to better determine campaign and site performance• Completely optimized microsites through extensive SEO research to index on page 1 of Search Engine Results Page for relevant keywords• Worked directly with the COO and CMO to set up and maintain multiple Pay Per Click campaigns using Google AdWords defining negative keywords while also tracking and analyzing performance on a daily basis Show less

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  NJ Advance Media

  Dec 2017 - May 2020

  Senior Digital Manager

  • Responsible for major automotive accounts from pre-sale, strategy, post-sale, and upsell • Manage, monitor, and analyze metrics across all digital solutions; SEM, SEO, Display, Social, Video, Website• Lead a team of analysts to ensure fulfilment, delivery, performance, and strategy. Organize reporting decks and present to clients face-to-face on a monthly basis • Work directly with VPs to develop new solutions and strategies that aid efforts upselling current accounts and increase company revenue through innovative digital platforms and solutions Show less

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  [L]earned Media

  May 2020 - Feb 2021

  Paid Media Director

  • Own the development of all media buying campaigns and advertising strategy.• Develop, execute, and optimize integration, acquisition, retention and win-back campaigns to drive growth. • Support performance marketing efforts. Collaborate with the teams across the organization to identify and implement strategies to increase revenue.

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  Viventium

  May 2021 - Dec 2023

  Senior Digital Marketing Manager
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  Moving Mountains Recovery

  Feb 2024 - Jan 2025

  Behavioral Health Technician

  • Responsible for client intake processing, drug screening, transportation, maintain and cleaning clinical office• Administering and logging medication at housing• Working directly with COO and group facilitators promoting client engagement and building strong rapport with patients

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  NJ Recovery Solutions

  Jan 2025 - now

  Case Manager